Nuance, a 20 year old software firm, recently announced that they’re in the process of creating talking mobile ads, because regular old mobile ads are failing to engage smartphone users. Basically, ads will creep up on your iPhone/Android screen and prompt you to tap a microphone button, say something, and then the ad will start chitchatting with you.
Sure, this is a pretty good way to directly target your audience, but we’re not sure who is willing to spend a minute of their very precious time to listen to a robot voice trying sell you stuff.
In related news, tumblr introduced mobile ads to their app this week. No need to roll your eyes y’all—the number of mobile ads that appear on a user’s feed will not exceed 4 per day. And considering tumblr is basically the internet’s mecca of aesthetically pleasing content, we’re sure the ads will follow suit. Woo.
We’re bringing UNCUBED back home to New York next week but this time as a 2-day festival, produced in part by our friends over at NYC Digital. For those looking to get out of their cubicle and into working for a startup, you can grab tickets here: nycuncubed.splashthat.com
Over 60 of NY’s emerging tech companies, from Tumblr to Etsy, are going to be hosting live designer battles, paper napkin pitching contests, lean machine startup workshops, panels on the future of tech & fashion, and startup storytelling by everyone from Gary Vaynerchuk to the Warby Parker founders.
We’ll be holding court both days, so be sure to stop by the press table and say hi. :)
*dates above reflect new dates as per the Sandy-postponement
You guys guessed it- We’re throwing a prom at the end of our 30 day adventure! We’re so excited to have Styleite and Tumblr as our prom partners, as well as an awesome team of people on our prom committee.
Arriving to the Empire Hotel Wednesday night expecting to find the Gossip Girl that’s made the landmark famous, we were greeted instead with the 24 Tumblr bloggers all head to toe in what we’re sure would have been Blair Waldorf-approved pieces. After a week of breakfast with designers, lunches with journalists, and passing up dinners for shows, the girls gave one final hurrah at the #NYFW closing party. They chatted amongst themselves, graciously getting up to speak to press and then, of course, to dance when “IT” girls, DJ Mia Moretti & electric violinist, Caitlin Moe, took the balcony, while photographer Nicky Digital snapped photos of the action.
They were far from the only notable guests at the media-savvy affair, however. Every corner of the internet seemed to be represented. They tweeted and tumbled amongst and about Paper’s harajuku girl & neon-clad crowd while Svedka made sure the two worlds let loose enough to dance with each other on the floor. Even after the open bar was over, the party continued courtesy of the Empire’s yummy passarounds and rooftop view of the calm after the New York Fashion Week storm.
They run Small Girls PR, a digitally-focused creative agency specializing in social interaction both on-line and off. Client services include social media management, guerilla marketing and event production.
This is their collective blog. A fun scrapbook of things they like, their day to day activities, client projects, event announcements, and more!