Fashion and Technology are two of our favorite things here at Small Girls. A few weeks ago our Co-Founder, Bianca, had the chance to join some of the greatest fashion, retail media and technology pros at Fashion Tech Forum’s one day conference in New York.
Here at Small Girls, we’re big proponents of startups so we loved seeing some familiar companies on Business Insider’s 31 Hot New York Startups You Should Watch. Our clients (past and present: Cover, Lulu and Hinge) are some of the most innovative people we know and we’re excited to see them recognized.
We are always really passionate about our clients, but when they team up (the Dutch x Northside Festival), it’s twice as exciting. Technical.ly Brooklyn wrote a fantastic recap of the Dutch Pitch Night from Northside Festival. Eleven Dutch start-ups vied for the chance to work from the Dutch consulate in NYC for three months. We can’t wait to see what these start-ups do!
Lego will soon be launching a minifigure set of female scientists and their lab tools. Thanks to a suggestion submitted to Lego’s idea website by isotope geochemist Dr. Ellen Kooiljman, the inspiring toy set comes as a great alternative to the typically gendered sets Lego has been marketing towards girls for years. Read more about the innovative kit here.
Melissa Ellard, 23, who uses Hinge and says she wouldn’t have gone on a date in the past six months were it not for the app. “When you are using the app, you get to look at their picture and see background information. You get to decide whether you want to continue it or not. When I meet someone, I want to know everything about them before I go on a date with them.”
Read the full article here.
Apps Small Girls Can’t Live Without
Mobile application usage has increased by 115% over the past year. Whether you spend your days picking filters on Instagram, scrolling through Hinge or listening to your favorite Pandora station, we all have a “can’t live without” app. Here is a list of our favorites!
Kara: Dark Sky - It’s a weather app and it rules. It’s accurate, easy to use, and supremely helpful to me.
Jasmine: Scoutmob - To get life at 50% off.
Kristin: MyFitnessPal: It’s really hard to eat healthy when you’re always on the go. This app makes it really easy to see how many calories you are taking in and working off.
Mac: Snapseed. - As a fashion blogger, I have to be serious about the visuals I post on socials. With this app I have so many photo editing options that go above and beyond a regular filter.
Liz: 8tracks - The super specific music categories allow you to access tracks that are spot on with your mood. It’s perf for car rides/the gym and a great way to find new music.
Annie: VSCOcam - I am an addict when it comes to editing pictures, and out of all the apps I’ve tried, VSCO is my #1. It’s easy to use and it gives life to your every day, average iPhone photos.
‘It’s an interesting case in the Netherlands where the Dutch are living under the sea level. The whole landscape is tech-based because of this. Without the dykes, we would drown, so I think we’ve always had a weird relationship with technology. Our practical thinking evolved from challenges of nature, and this probably carries over into cities.’
-Daan Roosegaarde, ‘newcitiesfoundation’ blog
When it comes to innovations in music and tech, South by Southwest has been a playground to launch and discover new companies, brands, bands, and ideas. The Netherlands is home of some of the most advanced technologies and the world’s greatest DJs! So this year, we helped bring the Dutch to a whole new level at the festival!
Above are just a few of the awesome photos captured at the Spotlight on Holland event. Wearable technology by Pauline Van Dongen, glowing plants that are the future of sustainable landscapes by Daan Roosegaarde, 3D selfies by Shapeways, and the perfect commuter e-bike developed by VanMoof… and amazing music to dance to, of course!
This was an awesome project that we were so proud to work on, we can’t help but wish we could live in all of the creativity and technology blossoming in the Netherlands as bright as their signature tulips.
In honor of last week’s Twitter IPO, this week’s Report takes a deeper look at the brand approach of one of the companies central to Twitter’s rise as an ecosystem: Betaworks. We explore their more comprehensive approach to brand partnerships, with a focus of their recent hire of their first ever “Chief Revenue Officer.”
We love this Partnered Report video featuring Betaworks- we see quite a few of our friends’ startups and Small Girls client GE! <3
Scenes from an improv night with Vaynermedia and Small Girls!
Last night was improv- and we had SO MUCH FUN.
We were so surprised at how well everyone did (for those who claimed they had never done this before), we seriously think that our friends should take up a new side hobby/job doing improv. In the meantime, Bianca can work on her different sound effects so she doesn’t cry out of anxiety next time.
Small Girl, Big List of Publicists
Business Insider released The 2013 PR 50: Best Public Relations People In The Tech Industry today and our very own Mallory made the cut. Cool!