Check it out… Williamsburg’s Northside Festival 2013
Small Girls <3’s Brooklyn. It is home to many smart, creative, innovative, thoughtful, interesting, and fun people. Starting tomorrow, the best borough will be showing them all off at the 8th annual Northside Festival! One part tech conference, on part film festival, and one part rockin’ concert Northside is an amazing celebration of the brilliance happening all around us every day.
This Northside, we worked on the technology portion of the event, NeXT, helping to identify panel opportunities and fill the stage with innovative speakers as well as arranged invitations for local thinkers, writers, and founders to learn and exchange ideas with conference participants.The greater NYC tech community has many gems of wisdom to share and leaders from Shapeways, Warby Parker, OMGPop and others will take us through disruptive new business solutions, down the road to acquisition, and explore the changing pace of making in America all through the lens of New York City’s creative communities. The full event schedule & list of speakers can be viewed here!
Our friend and writer Bianca Bosker followed a 14 year old girl to get some insight on her mobile social habits. As two Small Girls whose demographic is largely in the teen market, we can really appreciate how this piece encapsulates the teen-girl ethos when it comes to social media and mobile web/apps.
That being said, we’re pretty sure quite a few of our 20-30something friends and colleagues will also be caught playing too many rounds of Dots for their own good, obsessing over how many likes their instagram posts get, and failing to maintain relationships due to lack of mobile connectivity. The difference is that this girl has no problem being completely honest on how her iphone has consumed her life. But hey… we work in media so it’s ok, right?
This post is a must read, if not only for the quotes… oh so many amazing quotes.
GE Commercial - Agent of Good: Connected Hospitals
Last week we celebrated with client GE as they kicked off Brilliant Week with the debut of their latest Brilliant Machines installment. Premiering on Saturday Night Live, the newest spot features Hugo Weaving reprising his seminal role as Agent Smith. Committed to removing human instability from The Matrix, Agent Smith can’t help but be fascinated by GE’s software allowing hospitals to reduce instability, improve patient care, and reduce inefficiencies to decrease wait times— he’s discovered an “agent of good” and he’s impressed. Frankly, so are we.
There’s only one thing left to be answered… red or blue?
Okay, we typically don’t condone breaking up with someone via text message (or by email, FaceTime, or Twitter, for that matter) but our homegirl Lauren Leto made an awesome site—BreakupText, that sends breakup texts for you, and it’s amazing.
All you have to do is fill out a form (his/her name, was it serious?, reason for breaking up), input the poor thing who is about to get dumped’s phone number, and voila! you just broke up with your boy/girl in a text message that you didn’t even have to write yourself.
Fingers crossed that we never find one of these in our inbox.
In the spirit of SXSWi providing a place for big brands and creative technologists to come together and drive innovation, we arranged GE’s “Brilliant Brunch” hosted by CMO Beth Comstock rounded out by six tech luminaries.
In the food for thought vein, we designed each course of the meal to correspond to a topic on innovation moderated by The Onion’s Baratunde Thurston. The starter meal corresponded to questions about early motivations while the post-meal espresso begged the fuel to keep innovating.
Above is just one of the snippets between Vimeo’s Jake Lodwick, Makerbot’s Bre Pettis, OK Go’s Damian Kulash, robot designer Carla Diana and Tumblr’s David Karp as they sat down for a brilliant brunch.
Shot in the Favreau “dinner for 5” vein, this clip catches the attendees talking about great art in the context of social networks, the new definition of media, and how we’re all making 1s and 0s that in turn make brilliant products.
Our creativity client DrawQuest reached the #1 free app in Entertainment and #8 app overall on the iTunes store!
When we’re not running around coordinating NYFW fashion shows, preparing our clients for SMW panels and planning for our SXSW activation, we’ve been working on DrawQuest. It’s an adventure in an app—in this example, the app user is prompted to draw something that connects the knight to the princess in her tower… a rainbow? a hovercraft? a pyramid of cheerleaders? It’s your call, doll.
If you haven’t already, we highly suggest you download the free DrawQuest app ASAP (or the knight may never reach the princess to give her a big ol’ chivalrous kiss)!
They run Small Girls PR, a digitally-focused creative agency specializing in social interaction both on-line and off. Client services include social media management, guerilla marketing and event production.
This is their collective blog. A fun scrapbook of things they like, their day to day activities, client projects, event announcements, and more!