In honor of last week’s Twitter IPO, this week’s Report takes a deeper look at the brand approach of one of the companies central to Twitter’s rise as an ecosystem: Betaworks. We explore their more comprehensive approach to brand partnerships, with a focus of their recent hire of their first ever “Chief Revenue Officer.”
Betaworks Taps Huffpost Exec As First Chief Revenue Officer
We love this Partnered Report video featuring Betaworks- we see quite a few of our friends’ startups and Small Girls client GE! <3
Scenes from an improv night with Vaynermedia and Small Girls!
Every now and then we do a fun night out with VaynerMedia where they invite a few friends and we invite a few friends (in digital, PR, and tech) and we all do an interesting SideTour activity.
Last night was improv- and we had SO MUCH FUN.
We were so surprised at how well everyone did (for those who claimed they had never done this before), we seriously think that our friends should take up a new side hobby/job doing improv. In the meantime, Bianca can work on her different sound effects so she doesn’t cry out of anxiety next time.
YEAH! Many thanks to Mac, Alisa, Sam, Leigh, Matt Caps, Jasper, andMadeline for coming out, and of course to the Vayner team for setting up a good time. <3 <3
Founder & CEO Daniel Lieberman will be chatting about Cory Vines & the power of eCommerce sites on the Bloomberg show “Money Moves” at 2:30 PM. You can tune in at http://www.bloomberg.com/video/money-moves/ or on the Bloomberg cable channel.
Small Girls client, fitness apparel line Cory Vines will be on Bloomberg TV’s “Money Moves” today!
EDIT: and in the nature of this world- breaking news re: Time Warner/CBS = resched @CoryVines segment, but stay tuned for when it’ll air! <3
Love the headline and subsequent caption on this piece talking about DrawQuest’s community. I want to be where the teen girls are. (That would sound particularly creepy if I wasn’t a 20-something female). - Mallory
Check it out… Williamsburg’s Northside Festival 2013
Small Girls <3’s Brooklyn. It is home to many smart, creative, innovative, thoughtful, interesting, and fun people. Starting tomorrow, the best borough will be showing them all off at the 8th annual Northside Festival! One part tech conference, on part film festival, and one part rockin’ concert Northside is an amazing celebration of the brilliance happening all around us every day.
This Northside, we worked on the technology portion of the event, NeXT, helping to identify panel opportunities and fill the stage with innovative speakers as well as arranged invitations for local thinkers, writers, and founders to learn and exchange ideas with conference participants.The greater NYC tech community has many gems of wisdom to share and leaders from Shapeways, Warby Parker, OMGPop and others will take us through disruptive new business solutions, down the road to acquisition, and explore the changing pace of making in America all through the lens of New York City’s creative communities. The full event schedule & list of speakers can be viewed here!
(photo via Brooklyn Magazine)
What’s on my desk?
Hello Kitty with 1D & Bieber!
Our client Drawquest sent us this quest illusration, saying this is what they Mallory’s desk looks like.
… they weren’t too far off:
Small Girls Links - Huffpo Tech: What Really Happens On A Teen Girl’s iPhone
Our friend and writer Bianca Bosker followed a 14 year old girl to get some insight on her mobile social habits. As two Small Girls whose demographic is largely in the teen market, we can really appreciate how this piece encapsulates the teen-girl ethos when it comes to social media and mobile web/apps.
That being said, we’re pretty sure quite a few of our 20-30something friends and colleagues will also be caught playing too many rounds of Dots for their own good, obsessing over how many likes their instagram posts get, and failing to maintain relationships due to lack of mobile connectivity. The difference is that this girl has no problem being completely honest on how her iphone has consumed her life. But hey… we work in media so it’s ok, right?
This post is a must read, if not only for the quotes… oh so many amazing quotes.
Street style with Mallory and Tommy Pom after last week’s NYC Uncubed.