Forbes: The 10 PR Disasters All Startups Need to Avoid

We share our tips in this piece on the 10 PR Disasters All Startups Need to Avoid- alongside some of our faves Astrsk PR, Brew PR, and Courtney Boyd Meyers!

Thx to Seth Porges for picking our brains. <3

Read the other 8 disasters to avoid here.

Quoted in this month’s Cosmopolitan Magazine!

Phoebe Lapine, blogger at Feed Me Phoebe (formerly of Big Girls Small Kitchen), wrote this great piece in Cosmo’s June 2013 issue about starting a company with your bestie. It isn’t all fun and games- and can be more idealistic than realistic, as many friends turned partners can attest to.

We’re happy to have been one of the bff biz partners that she interviewed for advice on how to make it work!  Running a business with a co-founder and friend is like being in a relationship- making sure that both parties are happy and are on the same page.  It’s ok to be working at a goal in different ways, as long as you’re working towards the same vision and the work is complementary.  Disagreements are inevitable, but it’s the magic, drive, and the constant communication that will keep it alive.

And you know… spice it up and go on a bff/partner date every once in a while.

Small Girls PR client GE does “Brilliant Brunch”

In the spirit of SXSWi providing a place for big brands and creative technologists to come together and drive innovation, we arranged GE’s “Brilliant Brunch” hosted by CMO Beth Comstock rounded out by six tech luminaries.

In the food for thought vein, we designed each course of the meal to correspond to a topic on innovation moderated by The Onion’s Baratunde Thurston. The starter meal corresponded to questions about early motivations while the post-meal espresso begged the fuel to keep innovating. 

Above is just one of the snippets between Vimeo’s Jake Lodwick, Makerbot’s Bre Pettis, OK Go’s Damian Kulash, robot designer Carla Diana and Tumblr’s David Karp as they sat down for a brilliant brunch. 

Shot in the Favreau “dinner for 5” vein, this clip catches the attendees talking about great art in the context of social networks, the new definition of media, and how we’re all making 1s and 0s that in turn make brilliant products.

With Hurricane Sandy putting most of NYC, and the startups therein, out of commission last week, we postponed NYC&#8217;s largest tech talent fair UNCUBED and spent the time instead helping NY get back on its feet.
The new dates are now Monday, November 12th and Tuesday, November 13th.
Same schedule and same great founders speaking about their startups- from Neil Blumenthal of Warby Parker to the lovely Birchbox ladies- and small fries to Spotify putting on a show and dance to keep and attract top talent.
The proceeds from the panels and fun of Day 2 will go towards Hurricane Sandy relief. So get out of the house, do some good, and walk out with a new job in the tech center of NYC.

With Hurricane Sandy putting most of NYC, and the startups therein, out of commission last week, we postponed NYC’s largest tech talent fair UNCUBED and spent the time instead helping NY get back on its feet.

The new dates are now Monday, November 12th and Tuesday, November 13th.

Same schedule and same great founders speaking about their startups- from Neil Blumenthal of Warby Parker to the lovely Birchbox ladies- and small fries to Spotify putting on a show and dance to keep and attract top talent.

The proceeds from the panels and fun of Day 2 will go towards Hurricane Sandy relief. So get out of the house, do some good, and walk out with a new job in the tech center of NYC.

We&#8217;re bringing UNCUBED back home to New York next week but this time as a 2-day festival, produced in part by our friends over at NYC Digital.  For those looking to get out of their cubicle and into working for a startup, you can grab tickets here: nycuncubed.splashthat.com
Over 60 of NY&#8217;s emerging tech companies, from Tumblr to Etsy, are going to be hosting live designer battles, paper napkin pitching contests, lean machine startup workshops, panels on the future of tech &amp; fashion, and startup storytelling by everyone from Gary Vaynerchuk to  the Warby Parker founders.
We&#8217;ll be holding court both days, so be sure to stop by the press table and say hi. :)
*dates above reflect new dates as per the Sandy-postponement

We’re bringing UNCUBED back home to New York next week but this time as a 2-day festival, produced in part by our friends over at NYC Digital.  For those looking to get out of their cubicle and into working for a startup, you can grab tickets here: nycuncubed.splashthat.com

Over 60 of NY’s emerging tech companies, from Tumblr to Etsy, are going to be hosting live designer battles, paper napkin pitching contests, lean machine startup workshops, panels on the future of tech & fashion, and startup storytelling by everyone from Gary Vaynerchuk to  the Warby Parker founders.

We’ll be holding court both days, so be sure to stop by the press table and say hi. :)

*dates above reflect new dates as per the Sandy-postponement

refashioner:

And take-off!  We’ve launched the all-new ReFashioner.  And now introducing,
The ReFashioner Manifesto
It’s about sharing
Fashion is emotional
Style goes deep
Shopping is mystical
Shed your skins
Buy quality
Keep it moving
Give, give, give. (And receive)
Feel the fear and wear it anyway
Fashion is not a dictatorship
1. It’s about sharing
“Collaborative Consumption”  “Social Shopping” Marketing buzzwords? Yes, unless they’re true.  We’ve made ReFashioner a place to open your style to the world. It’s about sartorial sisterhood. We’re not part of some starlet’s PR strategy. We don’t pay bloggers to shill for us. We’re not data mining for big brands. There are no click-thrus to major retailers. Actually we’re not selling anything. You are. And we are. To each other. (And you can even bypass the money part.)
2. Fashion is emotional
Clothes aren’t cloaking devices. They reveal as much as they cover up, and they always make us feel things. Things like… Happiness (the perfect find) Misery (Feet. Hurt)  Love (Junya! Dries! Ann!) Anxiety (does it suit me?) Invincibility ($5,000 of power leather)  Joy (New shoes)  Triumph (scored the last pair)  Security (a uniform)
3. Style goes deep
We believe that changing your outer skin changes you. We think dressing is the most intimate of all the arts, and we’re all artists. When the image we present to the world matches and magnifies what’s inside us, then we are stronger. Then we can change the world. Style can change the world.
4. Shopping is mystical
Clothes have souls and they speak to us. Whether we’re at Barneys or the Paris puces or even Zara, some days we’re ‘on’, pulling find after find (other days not so much). That special piece waits just for you—it’s as if only you could even see it. Maybe it’s marked down inexplicably lower than anything else on the rack. We think the hunt is half the fun.
5. Shed your skins
We evolve, and so do our wardrobes. Different look, different outlook. Change is, famously, scary, but clothes help us to (metaphor alert) peel off the old and try something new. It’s not recycling, it’s not upcycling, it’s hautecycling.
6. Buy Quality
We want to support the great designers, not the planet wreckers. We believe a great piece that completes every look and makes you feel queenly is ten times better than ten fast fashion fixes. We know the work of top designers is the least expensive of the panoply of luxury items. (But we still love a deal :)
7. Keep it moving
Stagnation is a horrible word. Hoarding isn’t great either. We like to shop. Maybe too much. But the flow can’t be all one way. Pareto principle wardrobes—80% of wear from 20% of garments—could be a thing of the past if we could (hey, Jude) let it out and let it in. Set your couture free!
8. Give, give, give. (And receive)
We earned our spectacular shopping karma through a lifetime of giving stuff away—the law of abundance works for clothes too. We believe in generosity. Give it away, sell it for less, shower the world with whatever riches you’ve got, and you just feel better. Bonus: it always comes back.
9. Feel the fear and wear it anyway
Oh we are so bored with safe dressing. Rules. Being age-appropriate, size-appropriate, just: appropriate. Worrying. We should dress with abandon, throw caution to the wind, and sometimes look silly. Miuccia Prada said: “Women always try to tame themselves as they get older, but the ones who look the best are often a bit wilder.” Amen.
10. Fashion is not a dictatorship
Stalk your prey through odd corners of the retail universe. Mine the ReFashioner riches. Here you can make connections through the pieces you’re selling, buying, favoriting, and the ones you’re just showing off.

Every startup should have a manifesto like this.

refashioner:

And take-off!  We’ve launched the all-new ReFashioner.  And now introducing,

The ReFashioner Manifesto

  1. It’s about sharing
  2. Fashion is emotional
  3. Style goes deep
  4. Shopping is mystical
  5. Shed your skins
  6. Buy quality
  7. Keep it moving
  8. Give, give, give. (And receive)
  9. Feel the fear and wear it anyway
  10. Fashion is not a dictatorship

1. It’s about sharing

“Collaborative Consumption”
“Social Shopping”
Marketing buzzwords? Yes, unless they’re true.
We’ve made ReFashioner a place to open your style to the world. It’s about sartorial sisterhood. We’re not part of some starlet’s PR strategy. We don’t pay bloggers to shill for us. We’re not data mining for big brands. There are no click-thrus to major retailers. Actually we’re not selling anything. You are. And we are. To each other. (And you can even bypass the money part.)

2. Fashion is emotional

Clothes aren’t cloaking devices. They reveal as much as they cover up, and they always make us feel things.
Things like…
Happiness (the perfect find)
Misery (Feet. Hurt)
Love (Junya! Dries! Ann!)
Anxiety (does it suit me?)
Invincibility ($5,000 of power leather)
Joy (New shoes)
Triumph (scored the last pair)
Security (a uniform)

3. Style goes deep

We believe that changing your outer skin changes you. We think dressing is the most intimate of all the arts, and we’re all artists. When the image we present to the world matches and magnifies what’s inside us, then we are stronger. Then we can change the world. Style can change the world.

4. Shopping is mystical

Clothes have souls and they speak to us. Whether we’re at Barneys or the Paris puces or even Zara, some days we’re ‘on’, pulling find after find (other days not so much). That special piece waits just for you—it’s as if only you could even see it. Maybe it’s marked down inexplicably lower than anything else on the rack. We think the hunt is half the fun.

5. Shed your skins

We evolve, and so do our wardrobes. Different look, different outlook. Change is, famously, scary, but clothes help us to (metaphor alert) peel off the old and try something new. It’s not recycling, it’s not upcycling, it’s hautecycling.

6. Buy Quality

We want to support the great designers, not the planet wreckers. We believe a great piece that completes every look and makes you feel queenly is ten times better than ten fast fashion fixes. We know the work of top designers is the least expensive of the panoply of luxury items. (But we still love a deal :)

7. Keep it moving

Stagnation is a horrible word. Hoarding isn’t great either. We like to shop. Maybe too much. But the flow can’t be all one way. Pareto principle wardrobes—80% of wear from 20% of garments—could be a thing of the past if we could (hey, Jude) let it out and let it in. Set your couture free!

8. Give, give, give. (And receive)

We earned our spectacular shopping karma through a lifetime of giving stuff away—the law of abundance works for clothes too. We believe in generosity. Give it away, sell it for less, shower the world with whatever riches you’ve got, and you just feel better. Bonus: it always comes back.

9. Feel the fear and wear it anyway

Oh we are so bored with safe dressing. Rules. Being age-appropriate, size-appropriate, just: appropriate. Worrying. We should dress with abandon, throw caution to the wind, and sometimes look silly. Miuccia Prada said: “Women always try to tame themselves as they get older, but the ones who look the best are often a bit wilder.” Amen.

10. Fashion is not a dictatorship

Stalk your prey through odd corners of the retail universe. Mine the ReFashioner riches. Here you can make connections through the pieces you’re selling, buying, favoriting, and the ones you’re just showing off.

Every startup should have a manifesto like this.

yourpalmal:

The Makery September 1st 2010 - May 31st 2012
I will miss this place.
“an enriching, cross-pollinating environment where people making great things can make even better things when they’re surrounded by others doing the same.” - post from Langer, announcing the Makery
The summer of 2010, I graduated college, I started Small Girls, I moved into the Makery.   Our first company check ever actually paid for our first month’s rent.  Bianca and I happened to live down the street from one another when we founded our company, so it was particularly difficult for us to justify getting an office so quickly.  There was so much to pay for, we had no idea what would be coming in- how could we realistically commit to this so soon? Any buyer’s remorse was quickly eliminated.  The Makery turned out to be not only an office but also a support system, a family and an education.  
“The point of what we’re doing is that we’ll have awesome people all working together” - gChat from Stark, 8/7/10, 12:02pm 
Whatever we’ve invested in this space came back to us tenfold through the the lessons we learned, whether it was Amanda helping us structure our company, Ines advising on what to demand of your clients and yourself, Patrick’s wisdom and eternal helpfulness, the Carellas encouragement always coming in at just the right moment, Dorothy’s guidance on how to integrate our clients into the newsletter space, Lauren’s spirited approach to entrepreneurship and even more spirited referrals, or simply by getting to watch the amazing people whom have shared this space go about their work.  While many of them have moved on from the companies they came here to work on, our company has grown and that’s directly influenced by their support and love over the duration of our time working here together.
When I say I will miss this place, that’s not the whole story.  What I will miss is the people that made this place what it was for the past two years. Thanks for the beautiful, wonderful experiment. 
Goodbye, Makery.

To old friends and new beginnings&#8230;

yourpalmal:

The Makery September 1st 2010 - May 31st 2012

I will miss this place.

“an enriching, cross-pollinating environment where people making great things can make even better things when they’re surrounded by others doing the same.” - post from Langer, announcing the Makery

The summer of 2010, I graduated college, I started Small Girls, I moved into the Makery.   Our first company check ever actually paid for our first month’s rent.  Bianca and I happened to live down the street from one another when we founded our company, so it was particularly difficult for us to justify getting an office so quickly.  There was so much to pay for, we had no idea what would be coming in- how could we realistically commit to this so soon? Any buyer’s remorse was quickly eliminated.  The Makery turned out to be not only an office but also a support system, a family and an education.  

“The point of what we’re doing is that we’ll have awesome people all working together” - gChat from Stark, 8/7/10, 12:02pm

Whatever we’ve invested in this space came back to us tenfold through the the lessons we learned, whether it was Amanda helping us structure our company, Ines advising on what to demand of your clients and yourself, Patrick’s wisdom and eternal helpfulness, the Carellas encouragement always coming in at just the right moment, Dorothy’s guidance on how to integrate our clients into the newsletter space, Lauren’s spirited approach to entrepreneurship and even more spirited referrals, or simply by getting to watch the amazing people whom have shared this space go about their work.  While many of them have moved on from the companies they came here to work on, our company has grown and that’s directly influenced by their support and love over the duration of our time working here together.

When I say I will miss this place, that’s not the whole story.  What I will miss is the people that made this place what it was for the past two years. Thanks for the beautiful, wonderful experiment. 

Goodbye, Makery.

To old friends and new beginnings…

We&#8217;re proud to be hosting Raise Cache - a magnanimous fashion-meets-tech benefit at the State Armory raising 100k for the hackNY organization.
Tomorrow evening we&#8217;ll be surrounded by the 75 fashion startups in NYC that have made the biggest sartorial splash in the tech sphere this year.
Turning Silicon Alley into a catwalk, founders and venture capitalists will walk down the runway in startup wares followed up by a Turntable.FM dance party brought to life. 
To see a sample of some of our press pieces + learn more about the different aspects of the event (from fashion, to music, to, you guessed it, tech), click around below:
TechCrunch (on the startup founder DJs &amp; mechanics of using Turntable.Fm in a real world setting)
Fashionista (a preview of the Man Repeller x Lineby collaboration being auctioned off at the event)
Re:Mag (on the in-event Svpply silent auction &amp; prizes)
Huffington Post (on the startup career ethos &amp; Squarespace transportation for aspiring students to &amp; from the Armory)
Flavorpill, Editor&#8217;s Pick
DesignerSocial (on a NYC Fashion/Tech event you can&#8217;t miss)

We’re proud to be hosting Raise Cache - a magnanimous fashion-meets-tech benefit at the State Armory raising 100k for the hackNY organization.

Tomorrow evening we’ll be surrounded by the 75 fashion startups in NYC that have made the biggest sartorial splash in the tech sphere this year.

Turning Silicon Alley into a catwalk, founders and venture capitalists will walk down the runway in startup wares followed up by a Turntable.FM dance party brought to life. 

To see a sample of some of our press pieces + learn more about the different aspects of the event (from fashion, to music, to, you guessed it, tech), click around below:

TechCrunch (on the startup founder DJs & mechanics of using Turntable.Fm in a real world setting)

Fashionista (a preview of the Man Repeller x Lineby collaboration being auctioned off at the event)

Re:Mag (on the in-event Svpply silent auction & prizes)

Huffington Post (on the startup career ethos & Squarespace transportation for aspiring students to & from the Armory)

FlavorpillEditor’s Pick

DesignerSocial (on a NYC Fashion/Tech event you can’t miss)

Mallory Blair is now a tech contributor for the Huffington Post.

Check out her first piece, discussing NY Magazine’s “SUCKS TO BE US” article in light of NY’s emerging startup community & Raise Cache efforts.

Claire and Erica are 2 of our favorite girls around, and we couldn&#8217;t be more excited about last week&#8217;s launch of Of a Kind.  The curation of the blog, prior to the launch, was so on point&#8212;helping us discover new designers and things we didn&#8217;t even know we wanted.  Obviously it was telling of the awesome that was to come.
Press has been ALL OVER these girls and the site, and with good reason!  Hello&#8230; a retail site highlighting one-of-a-kind pieces by independent designers, built off the tumblr platform?!? Genius.
We fell in love with the adorable Mandy Coon Ernie Bunny Bag, died over the Lizzie Fortunato Crystal Ship Necklace, and can&#8217;t get over the style and functionality of the Symmetry Goods Parker Scarf.
Claire + Erica we &lt;3 you girls 4EVR and can&#8217;t wait to see what else you have in store.

Claire and Erica are 2 of our favorite girls around, and we couldn’t be more excited about last week’s launch of Of a Kind.  The curation of the blog, prior to the launch, was so on point—helping us discover new designers and things we didn’t even know we wanted.  Obviously it was telling of the awesome that was to come.

Press has been ALL OVER these girls and the site, and with good reason!  Hello… a retail site highlighting one-of-a-kind pieces by independent designers, built off the tumblr platform?!? Genius.

We fell in love with the adorable Mandy Coon Ernie Bunny Bag, died over the Lizzie Fortunato Crystal Ship Necklace, and can’t get over the style and functionality of the Symmetry Goods Parker Scarf.

Claire + Erica we <3 you girls 4EVR and can’t wait to see what else you have in store.