*This is a post from our Account Coordinator and Official Angel Princess,Annie, reflecting on her first year as a Small Girl.
On May 14th, 2012 I was greeted with a hug from a very little lady (Bianca) when I entered the Small Girls office for the first time. Minutes later, when Mallory arrived, I remember feeling disproportionately tall, standing next to my two tiny, new bosses. One thing I learned quick though, these two might be small but they are mighty. Life as a Small Girl is kind of amazing. I am constantly learning new things, meeting new people and challenging my creativity- all while letting my girly personality shine through. Here are some things I have learned during my first year as a (tall) Small Girl:
Everything looks better if you add pink paint + glitter, this includes business cards, office decor, and even some items stolen from our dad’s tool kits.
Prom is a serious business…
New Yorkers don’t smile in pictures (something I am still working on).
Being genuine will get you further in business, and in life, than anything else.
It is possible to watch an entire non-3D movie, while wearing 3D glasses, without noticing.
Being small sometimes means doing small jobs and wearing many hats, these can include: Ikea carpenter, mail man, and temporary model.
… just to name a few.
We celebrated my 1 year ANNIE-versay, in our flapper best, with pizza and cocktails at Lasso EV and The Great Gatsby.
BTW- we loved the movie. It was full of dancing and glitter, how could we not?
It’s safe to say I’m extremely excited for my next year with Small Girls.
We’re Hiring!! Small Girls PR Seeks Digital Account Manager
Small Girls PR seeks quick-witted internet enthusiast to work on social media strategy as well as blogger relationships & brand partnerships across a variety of kick ass companies.
We work primarily in the tech and fashion space, though we’re no stranger to lifestyle brands that fit the Small Girls demographic (think glitter with a touch of rock and roll). Past & present clients include Pinkberry, Sorrelli Jewelry, GE, PromGirl.com, Cory Vines fitness wear, MTV books, Katherine Kwei Handbags, Tortoise & Blonde Eyewear, Flavorpill, Northside Festival, and more!
Responsibilities would include:
Social media strategy and content creation
Blogger outreach and campaign creation
Relationship building with bloggers & editors alike
Ideation and coordination of creative cross-promotional campaigns with brands
Social media measurement and reporting
Event production/coordination when necessary
Writing proposals to sign ‘em on and writing recaps to wrap ‘em up
Must have established media relationships (can be bloggers, editors, and/or writers)
Must be extremely creative with a fast mind: someone who meets a marketing executive at a party and can immediately think of ways to work with a client of ours that makes for a fun cross-promo opportunity. Not in a cheesy way but in a genuinely excited to take over the world with partners to do so kind of way.
Active on the usual social suspects (bonus points for your own blog) and familiarity with those who make noise on the world wide web. Maybe you’re a redditor, maybe you’re not, maybe you’re part of IFB, maybe you’re not, but either way you’re aware of the digital landscape and instagram what you eat along with what you wear (and have the hashtag game to match).
Proficiency in Excel, Power Point, and a fan of Google Drive
Photography and photoshop skills a plus
Fashion background preferred though conversation can be kept open.
Role is full-time contract-to-hire & out of our Williamsburg offices (located off the Bedford L stop). Pay to match experience.
Dress code is “disney channel casual”. You’d be working with a team of 4 others who are AWESOME.
Please send resumes to email@example.com with Digital Account Manager Applicant in subject line.
Gary Vaynerchuk is someone who we’ve absolutely adored and respected in the business world- from his inspiring motto of ‘crushing it’, his views on appreciating the consumer with the Thank You Economy, and the amazing work he’s doing at Vaynermedia (where many awesome people we know are employed!)
You can imagine our excitement when we got the twitter notification that Gary named us one of5 companies you should be paying attention to, while we were at the Tribeca Disruptive Innovation Awards last Friday- as we may or may not have drifted from the conversation we were in to run off and tweet about it.
We’re so honored to be included on this list! Check out the rest of the post to read more about the other 4 companies here.
On another note, it was quite appropriate that this post was on LinkedIn because we’re hiring! Yeah!!
Elizabeth & Clarke asked us to model their Summer Collection pieces for their site! Check out how we wear the linen Ford top and the boatneck Hurley tank above + visit Elizabeth & Clarke to subscribe and add these pieces to your wardrobe!
“Something that we wouldn’t actually use ourselves is impossible for us to do,” said Ms. Blair. “If we’re going to promote a brand, it has to be something we feel passionate about.”
Excited to be in the Observer today & happy to be a company that works with brands we truly believe in.
The piece examines how the clients we work with fit into the Small Girls story, but also how we’re self-aware of the narrative & sometimes extend it to client projects, effectively making PR more personable or relatable (as opposed to being waved “via an invisible hand”).
Thanks to social media, we’re all living increasingly public lives, publicist or no publicist, and in that vein, we publicly adore the brands we choose to work alongside.
“Products of this millieu, the Small Girls have made the conscious decision not to hide their tools, but instead to festoon them with bows and paint them in pastel.”
Though they may have gotten the Lilipantian part wrong (we are pretty in love with their vision), the rest is neat.
Pick up the pink pages today & flip to A13 to read on about how we practice what we preach and run activations for Forbes 500 companies while painting the town pastel.
In the spirit of SXSWi providing a place for big brands and creative technologists to come together and drive innovation, we arranged GE’s “Brilliant Brunch” hosted by CMO Beth Comstock rounded out by six tech luminaries.
In the food for thought vein, we designed each course of the meal to correspond to a topic on innovation moderated by The Onion’s Baratunde Thurston. The starter meal corresponded to questions about early motivations while the post-meal espresso begged the fuel to keep innovating.
Above is just one of the snippets between Vimeo’s Jake Lodwick, Makerbot’s Bre Pettis, OK Go’s Damian Kulash, robot designer Carla Diana and Tumblr’s David Karp as they sat down for a brilliant brunch.
Shot in the Favreau “dinner for 5” vein, this clip catches the attendees talking about great art in the context of social networks, the new definition of media, and how we’re all making 1s and 0s that in turn make brilliant products.
Ace Hotel x Shapeways 3-D Dress Unveiling with Michael Schmidt on muse Dita Von Teese
We’re so glad to have been a part of such an innovative moment in fashion and tech, as designer Michael Schmidt (in collaboration with Francis Bittonti Studio) unveiled the world’s first fully articulated 3-D printed gown on muse Dita Von Teese (made possible by the awesome people at Shapeways).
Watch the design process, from Michael’s inspiration from the golden ratio, working with the 3-D printing technology, and the final product.
This past weekend we had the honor of speaking at Harvard Business School’s WSA Conference.
Filled with C-levels & directors from a variety of industries, we had the chance to not only share our own insights but also learn from a dynamic group of talented women.
Thanks are due to our coordinators HBS’s Sarah Arora and Nithya Anantharaman, who put together a great group of perspectives for our Social Media Panel - Sara McKinley from Google+, blogger and HR consultant Laurie Ruettimann, and Levo League founder Amanda Pouchot.
They run Small Girls PR, a digitally-focused creative agency specializing in social interaction both on-line and off. Client services include social media management, guerilla marketing and event production.
This is their collective blog. A fun scrapbook of things they like, their day to day activities, client projects, event announcements, and more!