United Women in Business- Spring Cleaning Savvy Girl’s Guide to Social Media
Social media plays a huge role in people’s everyday lives. In fact, our online personalities can define us more than one thinks. This was the subject of the panel that United Women in Business hosted a few weeks ago, featuring co-founder of Small Girls PR, Bianca Caampued - alongside Jenny Blake, Ashley Williams of Wix.com, and Alyssa Merwin of LinkedIn.
While the conversation during the panel stemmed around managing your social media presence to help you in your career, Bianca’s main message was not to compromise your personality or interests on social media in order to portray a censored version of yourself.
She recounted her days of when partying was a huge part of her personal brand- something that might be deemed controversial in the corporate world but was actually useful in starting Small Girls PR due to the networking and event planning/attending that is a huge part of this business.
If you share what you love on social media, it could lead to a career you might never have imagined. You’re building your audience of people who are like-minded and care about the same things you do, which could be beneficial to a company who wants to tap you for your passions. (Of course there’s always a fine line between internet appropriate and over-sharing, that calls for a common sense.)
Check out more photos on the UWIB Facebook page here!
6 Lessons Learned in My 1st Year as a Small Girl
*A post from our Director of Operations, Kara, reflecting back on her first year as a Small Girl.
Every time I look back on the last 12 months I am stunned by all that can happen in a year. On my first day, I met a spritely team of 3 at a cool co-working space in Williamsburg full of dreams and promise, dazzling me with their rosey pink. Today, I am just one of 13 amazing, talented, creative, funny, smart, and totally cool Smalls doing really big business in our very own office space with all the exposed brick, huge glorious windows, and victorian couches you can imagine.
To celebrate this moment and honor this experience, I wanted to share six lessons from this past year as a Small Girl.
Raw, gut feelings matter as much in business as hard knowledge. This may be obvious to some, but to me this is a brand new idea.What you feel in your gut to be the right decision often is. Just because you didn’t learn it in a book or from a class doesn’t make it any less valuable.
Making friends is good for life and good for business! PR is a relationship business. I’ve been working this field for almost 10 years and it’s only the last year or so that I’ve really put this into practice. Getting to know people, thinking about what they need and want to be productive and then using what you have to meet that need is 100% the right way to be a publicist. Better results for clients, better social life for you.
Work travel can be fun.
We have been to Austin, LA, San Francisco, DC, Connecticut, and so many other places. Work travel doesn’t have to be stressful, it can actually be fun and enlightening. Going to LA for the AOL MAKERS Conference with Small Girls was not only a job, but a totally empowering experience as a woman.
Pink is a power color.
The color pink has never mattered so much to me. Pink is the unofficial color of Small Girls PR. For many, pink is a girly color that belies weakness. But to us, it is the exact opposite. Whether it’s the color of my dress, my notebook, or my nails, or my backpack it now reminds me that I’m strong, smart, capable, and not to be underestimated.
Age is irrelevant to everything. I’m 30 and that makes me the oldest Small Girl. When I started I was extremely self conscious of my age. The truth? I’m the only one who cared. Age does not matter. It is not proof of experience or talent. It is not a guarantee of success or an impediment to success. Age does not matter. What matters is a willingness to learn, a hunger to try, a commitment to greatness.
Wearable technology was one of the biggest take-aways at this year’s SXSW (much as it was at CES). Dutch designer and innovator, Pauline van Dongen (one of the finalists in the Wearable tech pitch accelerator) was featured in USA Today, revealing her wearable solar dress and wearable solar coat during the festival. It was a pleasure working with her through the Netherland Embassy’s #DutchToday campaign, showcasing the startups, ideas, and technologies coming out of the country.
If you’re anything like us, you operate on an almost dead phone at all times. Using the regenerative energy from the sun to power a tool used on a daily basis (especially in the world of PR!) is genius! Functional fashion, sunshine, and tech…. the only thing we’re longing for is Spring to really kick in and soak up the rays!
There’s a #FirstTweet for Everything:
Such a fantastic campaign to celebrate Twitter’s 8 years- looking back at everyone’s beginnings by allowing users to search their first tweet ever.
This one was ours. Obviously.
According to Bottlenose’s sonar, this what what the world is thinking about us right now. It’s good to know that we’re #alwayskillingit, hang out with Bill Nye, are a #DreamJob, have swag, and are #Babes.
Check out this Dutch innovation for yourself, here.
Goodbye NYFW, Hello SMW -
Join us next week as we co-host Industry Innovators: Connect & Converse along with Pubslush during Social Media Week.
Participants include some of our favorite companies and people, such as Amanda Raye of Broke & Chic, Donors Choose, Brendan Lowry of Curalate, and our very own Small Girls co-founder, Bianca Caampued.
Connect with NYC’s top social media industry innovators with those striving to better understand the importance of social media in their own business. The event with a formal intro and brief q&a session, while the rest of the night will be dedicated to mingling, networking, making new bff’s + gift bags!
Tuesday, February 18, 2014
6:30PM to 8:30PM
16 West 36th
St. New York, NY 10018
Click here to RSVP
Roses are red
Violets are blue
Our hearts are full
With love for you!
Small Girls PR
Our fearless leaders, Mallory and Bianca are featured on DAILYCANDY, dropping their work essentials and some pretty good advice on how to make it big even when you’re small.
Check out the full post here.
Hiring a media relations pro
We’re growing rapidly & looking for a full-time Account Executive to work on some of our great clients (GE, Meetup, AOL, Hinge, Gawker, the list continues!) The AE will be tasked with thinking strategically about media opportunities and creative partnerships that result in elevating clients public engagement. The AE should have 2-3 years experience, preferably in tech PR but open to journalism backgrounds as well.
An Account Executive supports the senior team in executing media strategy and building reporter rapport on behalf of the brands entrusted to their expertise. The AE’s creativity is called upon in assisting their seniors when setting strategy and quarterly client initiatives, and his or her media savvy is essential in quickly crafting and smartly distributing content.
This role involves 25% research, 25% writing, and 40% pitching media and building relationships, with 10% time to reflect on successes and failures in order to make the rest better the next time around. It also means working with a fun crew in Williamsburg, Brooklyn and some cool benefits.
- Monitor media (including newspapers, magazines, trades, TV segments, and blogs) for opportunities for clients
- Curate media lists related to client goals
- Assist in uncovering the news-worthy stories related to client initiatives
- Craft pitches that unpack client stories for relevant media
- Draft press materials for director approvals
- Coordinate client collateral and image assets for requesting media
- Prepare meeting agendas & recaps
- Oversee regular Activity Report recaps with assistance of juniors
- Establish relationships with journalists and producers
- Cultivate & nurture relationships with external brands or marketers for client cross-promotional opportunities
- Follow up diligently with team members, clients, and media to ensure all loops are closed
- Event assistance; including press conferences, launch parties and client speaking opportunities
- Pursue opportunities for enhancing involvement and contributions to the agency
- Facilitate growth of Assistant Account Executives, Account Associates, and interns.
Contact email@example.com with interest or referrals :)
May you Sparkle and Shine in the New Year! <3 Small Girls
2013 was a huge year for Small Girls- growing from Mallory, Bianca, and an assistant or two, to a solid team of publicists and account managers; moving offices 4 times (3 in the same building); and working with bigger clients than we’ve seen in our 3 years of business.
It looks like we’ll be going full speed ahead in 2014, from all of the amazing plans and projects lined up, and we can’t wait!
Big and small, here are our personal resolutions to help us sparkle and shine, as we tackle the awesomeness to come in the new year.
Mallory: Start wearing my Jawbone UP band and be mindful of my health.
Bianca: I was going to list out a few resolutions for the New Year (most likely with subgoals and plans), then I realized… what I really need to do is to Keep it simple, and learn how to do one thing at a time vs. overwhelming myself (and do so by avoiding distractions and procrastination.)
[Reading two posts changed my life - Why Procrastinators Procrastinate & How to Beat Procrastination.]
Kara: I have like 85000. I love making lists of all kinds. :) Here are my top 6.
- Don’t go to the grocery store hungry.
- Dress for the way I want to feel not the way I actually feel when I wake up (i.e. no more running pants to work.)
- Don’t buy things not on my list.
- Become friends with my siblings, or at least talk to them more.
- Read books on tape. I don’t have a subway ride anymore, but you’d be surprised how many pages you can get through in a 15 minute walk to work.
- Lean in to being an athlete (boxing, swimming, running, lifting) men in gyms intimidate me and sometimes keep me from doing certain workouts. I don’t want that to happen anymore. A jab from a pink boxing glove is still a mother fucking jab. Know what I mean? haha.
Annie: Do (at least) one random act of kindness a day.
- Send more snail mail! I’m a believer in the romance behind the handwritten note.
- Subway time- read more, Candy Crush less.
- Make new friends, reconnect with old friends I’ve lost touch with.
- Stop using YOLO, even sarcastically, it never ends well.
- Make more puns.
- Write more Yelp reviews so that I can further my mission to joint the ranks of Elite.
Mac: Blog more and procrastinate less.
- I’d like to write more in 2014! I had a few curveballs in 2013 and took an extended break from writing this year, but I’m easing back into to publishing pieces and it feels really good. So more of that! I even bought myself a new gold journal to carry with me so I can take notes/scribble in.
- Start going to bed earlier. This conflicts a little bit with # 1 because I do most of my writing after 10 pm, but maybe that’s part of a bigger goal to manage my personal time better.
- Eat dessert first. I just think we’d all be happier if we did this regularly.
Moni: Save money by making tastier AM coffee.
- Take more photos to document the year. Start a blog to display those photos.
- Make a (long overdue) website for my portfolio.
- Read more books.
- Go on more adventures.
- Stop being such a hoarder & declutter my room.
- And ya know, eat healthy and go to the gym and stuff too. 2013 was a great year and I can’t wait to see what 2014 has in store. :)