Social Media Week- Being a Good Date: Applying Dating Tactics to Social Media Engagement
Bianca participated in a Social Media Week Panel this Monday on dating tactics and how they relate to social engagement. Others on the panel were The Gaggle author Jess Massa, eflirtexpert founder and author of Love at First Click- Laurie Davis, 4020 vision founder Christina Vuleta, moderated by Lauren Perkins of Perks Consulting.
The group shared their dating horror/success stories and thoughts on how one can be a good date, as well tips about translating the same practices in wooing your crush to wooing your fans as a brand.
It was funny that though the overarching themes of managing expectations, maintaining open communication, and knowing your audience were unanimously expressed, some of the specific examples cited were quite disparate. For example Bianca’s idea of good date is something unexpected and adventurous while Laurie’s was doing something romantic at home. Is dating dead? Bianca is a believer while Jess claims it’s long gone as we all live in a post-dating world.
Of course as everyone has their own tactics to charm and engage the people that they’re attracted to based on their personality, your best practices in engaging with your followers should differ in those details as well. If your audience wants to be shocked, give them unexpected content and if your audience wants to be romanced,so so with posts that spark something familiar and sweet to give them that warm fuzzy feeling inside.
At the end of the day recognizing and establishing your brand voice and personality is key - don’t try to be something you’re not, and don’t waste your time trying to engage those who aren’t a good fit or don’t love you back.
Instagram/Twitpic credits clockwise from the top-
- @SmallGirlsPR: Seeing @biancarocksout speak about how social media is akin to dating #SMWdatingtactics
- @ShaunaRempel: Waiting for the #smwny #smwdatingtactics event to start.
- @p_approval: GlobalWorks at the Social Media Week NYC #smw13 #smwdatingtactics #nyc #gwprocess
Inspired by textures hailing from vintage cheerleading uniforms and the delicate disposition of white birch tree branches, Andrea Diodati’s Fall 2013 line, “The White Fall” made its NYFW debut in an enchanted pink & white rose chapel on the Upper East Side.
White votive candles & white heart balloons lined the walls while guests sipped glistening lemonade filled with red rose petals.
Love was in the air, and down the runway at Andrea Diodati ‘13
Meet Gia: Account Executive at Small Girls PR
Hi Ladies and Gents! I’m Gia Cantillana – the newest glittery pink member of the Small Girls PR family.
My background is in public relations, marketing, branding and sales for both boutique and large agencies. I’m coming to Small Girls from Blue Fountain Media- a digital web & online marketing agency where I started as one of the first fifteen employees and grew with them to a team of over one hundred. Joining Small Girls is my chance to be part of the adrenaline-filled excitement of a rapidly growing startup all over again.
Here’s some little facts about me that pre-date Small Girls:
- Born and raised in Queens, I’m a NY Mets fan and will always STILL BELIEVE.
- I’m not a small girl. Actually pretty average height at 5’5”
- I’m Latina – half Colombian, half Chilean and speak Spanish fluently.
- An avid dancer since age 4, I’m always up for fun classes from ballroom to ballet. (Even more fun fact: I actually used to be a Salsa teacher and trained to be a Zumba instructor.)
- Working in digital fashion PR now is my occupational excuse for my love of online shopping.
- I’m a proud mommy to a Small Furry Girl, my 6 month-old puppy Mila. She’s a Jack Russell/Whippet mix that I adopted from the North Shore Animal League in September. She’s super energetic, always knows how to make me smile, a softy for cheese & an expert sock stealer:
Words cannot describe how thrilled I am to be joining this amazing team, filled with talented, hard working, creative, ambitious and - may I add - most kick-ass girls ever. I look forward to starting this new chapter in my career with Small Girls.
Cheers to a new year with a happy beginning.
The Kroll Show’s “PubLIZity” - it’s based off our name…
If you’ve been watching the Kroll Show on Comedy Central, we’re sure you’ve been introduced to “Publizity”, a recurring sketch on the show parodying two PR girls who run a firm together. Oh… that sounds vaguely familiar.
The match between ‘the hardworking one’ and the one who wants to ‘live her life’ are among the PR tropes represented in this sketch, which may *ahem* seem a little familiar. Yep- many of our friends have frantically called or emailed us commenting on the fact that the similarities are uncanny… and if you thought you were the first, we hate to break it to you but we probably caught on to it before anyone else. But of course, as much as we can laugh about it, in the grand scheme of things we love the dichotomy in our personalities and have to admit that opposites definitely make the best team.
That being said, we have some totally serious PR tips for Liz B. and Liz G. the co-founders of “Publizity”, in order for them to level up their game:
- When naming your PR firm, you should clearly base it off of your height, not your name.
- Sending a dog down the red carpet? Try sending your celebrity puppy client down a pink prom fashion runway instead. Oh hai TommyPom.
- Custom cupcakes are super tasty and we love them, but customized fro-yo and a sparkly jewelry line to match your fro-yo creates SO much more buzz.
- And last but not least, let’s talk about the Publizity Pinterest. Kudos for also having a nail art board, but, you guys are missing a board dedicated to #GLITTER.
Watch the episodes for yourselves here! We can’t wait to see what crazy PR drama these two girls have in store for them.
We were featured on Your Coffee Break this month! They break down the Small Girl beginnings- our backgrounds and how we got started- and delve into what it takes to run a PR startup, working with some awesome partners and clients along the way.
The New York Times caught us at our pink covered desks in our co-working space, Secret Clubhouse. Check out the piece on North Brooklyn start-ups and office spaces. :)
Did you guys know we’ve worked at 3 co-working spaces in the Williamsburg/Greenpoint area in the last 2 and a half years?? Yeah! Go #BK.
ALSO <3 our favorite puppy (and former officemate Frida Lovelace in that Barkbox ad).
Small Girls Style: We Channel the Pink Ladies with Custom Madison Maxey Blazers!
Don’t let our name mislead you… though we started small, as our company has grown so have our girls. With a nine inch range between our heights we are definitely not a “one size fits all” crew!
Fit is extremely important when it comes to blazers, so when we decided to get matching ones for the team it was important that while identical in style, they’d also cater to our varying sizes.
This is where Madison Maxey comes in (who we had the pleasure of meeting and working with last November). They made our dreams of being the Pink Ladies of the biz come true in these signature pink & black blazers created just for us! We picked our style, the color scheme, got ourselves measured, and voila.
Madison Maxey has also recently launched a kickstarter campaign to help fund their growing business- which includes keeping production onshore and diversifying into #menswear. Watch the video to find out more about their vision and how they got started (we honestly can’t believe they’re both only 19! you go gurls!)
While you’re at it, you can enter their giveaway for a chance to win a custom blazer of your own! All you have to do is tell Madison Maxey the name of the band featured in their Kickstarter video: http://bit.ly/madisonmaxeygiveaway.
Big thank you to Maddy and Tessa! We’re gonna ruuuule the school rockin’ our one of a kind blazers everywhere we go.
+ Thanks to Nicky Digital for snappin our pics at the Secret Clubhouse
Anna and I went to the Madison Maxey trunk show and got to hang out with a bunch of great people and finally met one of the lovely ladies behind Small Girls PR.
It was great meeting you! Glad you could make it out so we could finally talk #fashion and #nails IRL. and #hashtags.
Madison Maxey Fashion Event
We would like to invite you to join us this Sunday, November 18th, as we toast to fashion at the Madison Maxey preview at Ruia Boutique. Complete with champagne, light bites, and beautiful blazers from 1-6pm, it’s sure to be a stylin’ afternoon.
Madison Maxey is a fairly new womenswear company making custom blazers from natural and recycled fabrics. The designs are custom-made for each purchase, and the perfect reason to celebrate with friends and fellow fashion lovers.
(Let us know if you’ll be joining us and we’ll be sure to set some champagne aside!)