We were honored and excited to be a part of Fashion PR Con again this year. Thank you to PR Couture and Danika Daly for inviting us to a wonderful weekend of speed networking and meeting other young PR minds.
Every day I feel so proud to have the privilege and honour of wearing the white hat (Scandal reference!) while working with some of the most creative colleagues on the most innovative, exciting clients. I tried to put my thoughts about my last year at small Girls PR into words but they kept turning out mushy, so I made some doodles instead!
I’ll never forget the moment the email landed in my inbox from Bianca asking for me to come in for an interview. After sending a cover letter that traditional peeps would classify as crazy, I knew I had found my people when they directly called out my references to snapchat and gifs. I came from a creative strategy with a social media background. Going from a 250 person agency to working at a PR firm, which, at the time, only had four other full time employees, was certainly a big change! One year later I’m still here, and I’ve learned a lot along the way:
1. You can change your career, but keep your core skills: Some parts of my job were uncharted territory (pitches, reporters, embargos, exclusives), but I was able to leverage what I was great at (networking, copywriting, social media, strategy). Even if you’re doing something new, make what you have to offer apparent.
2. Resilience and scrappiness pays off - On my first day, there were four small girls and one tall boy in a room, then we moved rooms. Then we moved rooms again. Finally, in February, we moved into our very own space. While it is absolute heaven, I know the reason I appreciate it is because I was a part of the growing process, when we were small, mighty, and scrappy. (PS - we still are all of those things).
4. Be human - When you’re spending the day sitting behind a computer, it’s important to note that the people you work with are humans, as are the clients you’re repping, the consumers you’re reaching, and the reporters who are writing your stories. People are often more inclined to help you out if you treat them as such.
5. Have fun and be proud of your hard work - Because your work, while challenging, should also be fun. If it’s not making you proud, maybe there is a better fit for you out there!
Our Account Coordinator, Annie, received a makeunder from our friends at XOJane and the results were kind of amazing.
“I’m 23, but without makeup people think I’m 17 — that’s why I wear so much of it”.
Read the whole piece here, and let us know what you thinks of Annie’s fresh-faced look.
With the help of our media outreach, Entrepreneur posted a fantastic profile piece on Essie Weingarten, founder of Essie brand nail polish. The article mentions Essie’s partnership with our client, AOL as one of her latest accomplishments and explains how fans can submit questions for her new AOL-based video series.
Ladies and gentlemen, please welcome the newest member of the Small Girls team, our Executive Office Assistant, Karen!
Where are you from: Brooklyn by way of Ohio
What makes you a Small Girl: Sparkly and energetic, also 5’3”
What did you want to be when you grew up: Dog/mermaid/old lady
What’s one thing you couldn’t live without: Snacks
If you were stranded on an island what would you bring: Breakfast burrito supplies
Where is your favorite place in the world: Tie between the Museum of Jurassic Technology or the Lightner Museum
You could have a superpower what would it be: Mind control (cue evil laugh)
What is your favorite color nail polish: Currently Color Club’s Blue Heaven. So holographic, so mesmerizing.
If you were a Crayola crayon what color would you be: Black with glitter
What’s your favorite book: Impossible inquiry! Too many options, too indecisive.
What’s your favorite TV show? And who is your favorite character: Arrested Development, and I feel a special kinship with Lucille Bluth most days.
Who is your celeb look-a-like: None
What’s your favorite sport or hobby: Lounging with my hound dog.
If you were an animal what would you be: A hummingbird.
Cats or Dogs: DOGGIES 4eva!
Favorite type of shoe: See favorite books response.
Do you like pina coladas and getting caught in the rain: I like the pina colada part.
What is your dream car: Whatever kind has a driver.
What is your greatest fear: Ooo morbid! Every time I ride my bike I’m afraid I’ll tumble off unexpectedly.
Annie: I write down every little task that pops into my head - and then I make sub-lists to go under each of those. But, the real secret to Annie lists? Making them look pretty. I have a problem with messy notes - to the point that I will re-write my lists if I don’t like my handwriting enough. I start off every day with a quick doodle of the “day of the week”, and I use markers + highlighters all day long as I cross things off. There’s a real art to list making.
Lise: I take tiny bites. Instead of writing a to-do list with items that might take all week- I like to identify the larger missions and break them into manageable steps. Having “Pitch XX campaign” as a to-dolist item can be intimidating- break it down into actionable tasks needed to complete this overall goal. You’ll get a better idea of your timeline and will encourage you to identify the steps towards achieving your larger tasks/goals. One of mine: Find a cute boyfriend. #JK
Gabby: It’s annoying when people tell you to “take things one step at a time,” but breaking down big tasks into smaller chunks really does make things less overwhelming! I like to work on a task for 45 minutes or so, then take a short 5 minute break usually with some kind of reward attached. Like, if I work for 45 minutes, I can take a break to check Twitter or get coffee. Then, I repeat until I’ve made a lot of progress.
Small Girls PR is seeking an experienced (5-7 years) Account Director with close comfort in the Women’s Interest and Lifestyle space and a love for innovative technology. Would be great for a creative type who is passionate about the things that exist at that intersection — think: wearable tech, e-commerce, apps made for girls, women’s media platforms. The agency’s current client roster ranges from Fortune 500 brands (AOL, GE) to startups (Cover, Meetup) to the sartorial (Ann Taylor, BRIKA).
Role Overview: Lifestyle Account Director
The Account Director is the captain of his or her client’s ship. S/he navigates the course of the crew by creating thorough client maps, and knows the stars to steer towards success. S/he is dominantly responsible for creating and driving media strategy & brand partnerships for clients that yield not just results, but the right results, and is savvy enough to know the difference between the two. S/he maintains very close relationships with top tier media, knowing their comings & goings, editorially speaking, and also extends this family-like mentality with the Company’s clients. S/he is responsible for setting routine, clear client communications and ensuring we are over-delivering on client’s expectations. Finally, s/he’s tasked with managing the efficient workings of the team, ensuring everyone working against his or her accounts are sailing in the same direction and achieving sustainable and measurable successes.
This role involves 25% savvy team management (of juniors and of client expectations), 30% strategy creation & pitch planning, 25% media outreach, and 20% business development (fielding new business inquiries, proposal writing, and networking on behalf of the brand). It also involves 100% sense of humor.
- Serve as client point of contact
- Field & capitalize upon new business opportunities
- Set client strategy
- Oversee & optimize day-to-day team activities
- Set personal & team goals each week
- Set & enforce deadlines for client deliverables
- Set & enforce benchmarks for client goals each quarter
- Plan year ahead strategy for retained accounts
- Schedule and set quarterly client reviews for delivery
- Curate top tier ideal media hits related to client goals
- Assist in uncovering the news-worthy stories related to client initiatives
- Craft pitches that unpack client stories for relevant media
- Work with team to prepare meeting agendas & recaps
- Establish relationships with journalists, producers, bloggers, and generally relevant people of note
- Cultivate & nurture relationships with external brands or marketers for client cross-promotional opportunities
- Follow up diligently with team members, clients, and media to ensure all loops are closed
- Event assistance; including press conferences, launch parties and client speaking opportunities for own clients and company wide
- Pursue opportunities for enhancing involvement and contributions to the agency
- Facilitate growth of Account Executives, Assistant Account Executives, Account Coordinators, and interns.