We get really excited over a good recap presentation here at Small Girls. It’s no big deal.
Watch out for the SMALL GIRLS!
Mallory was mentioned in PR Week as one of The Innovation 50, their list of the top 50 rising stars of tech PR and digital communications this week!
This calls for a round of applause, no?
When Mallory and Bianca first started Small Girls PR, they were very lucky and grateful to have boyfriends who supported them in their new venture by designing and building the first version of our site. As you can imagine, after those relationships ended, updating and maintaining the site proved a little more difficult (though they’re still SGPR BFFs!). So while the business grew and more and more changes needed to be made on a regular basis, they had to find away to cut the middle(ex)men out and take it in-house, without starting from scratch or sacrificing the original design.
Using Wix, Bianca was able to essentially recreate the SGPR site by customizing one of Wix’s existing themes. Watch our founders Mallory and Bianca chat from Small Girls PR HQ about how essential Wix has been to our business by letting us take website building into our own hands (and away from ex-boyfriends).
We were honored and excited to be a part of Fashion PR Con again this year. Thank you to PR Couture and Danika Daly for inviting us to a wonderful weekend of speed networking and meeting other young PR minds.
Every day I feel so proud to have the privilege and honour of wearing the white hat (Scandal reference!) while working with some of the most creative colleagues on the most innovative, exciting clients. I tried to put my thoughts about my last year at small Girls PR into words but they kept turning out mushy, so I made some doodles instead!
I’ll never forget the moment the email landed in my inbox from Bianca asking for me to come in for an interview. After sending a cover letter that traditional peeps would classify as crazy, I knew I had found my people when they directly called out my references to snapchat and gifs. I came from a creative strategy with a social media background. Going from a 250 person agency to working at a PR firm, which, at the time, only had four other full time employees, was certainly a big change! One year later I’m still here, and I’ve learned a lot along the way:
1. You can change your career, but keep your core skills: Some parts of my job were uncharted territory (pitches, reporters, embargos, exclusives), but I was able to leverage what I was great at (networking, copywriting, social media, strategy). Even if you’re doing something new, make what you have to offer apparent.
2. Resilience and scrappiness pays off - On my first day, there were four small girls and one tall boy in a room, then we moved rooms. Then we moved rooms again. Finally, in February, we moved into our very own space. While it is absolute heaven, I know the reason I appreciate it is because I was a part of the growing process, when we were small, mighty, and scrappy. (PS - we still are all of those things).
4. Be human - When you’re spending the day sitting behind a computer, it’s important to note that the people you work with are humans, as are the clients you’re repping, the consumers you’re reaching, and the reporters who are writing your stories. People are often more inclined to help you out if you treat them as such.
5. Have fun and be proud of your hard work - Because your work, while challenging, should also be fun. If it’s not making you proud, maybe there is a better fit for you out there!
Our Account Coordinator, Annie, received a makeunder from our friends at XOJane and the results were kind of amazing.
“I’m 23, but without makeup people think I’m 17 — that’s why I wear so much of it”.
Read the whole piece here, and let us know what you thinks of Annie’s fresh-faced look.
With the help of our media outreach, Entrepreneur posted a fantastic profile piece on Essie Weingarten, founder of Essie brand nail polish. The article mentions Essie’s partnership with our client, AOL as one of her latest accomplishments and explains how fans can submit questions for her new AOL-based video series.