Small Girls PR, a digital PR agency that takes on creative projects with a personable flair, seeks quick-witted media enthusiast to work on press strategy as well as editor relationships & brand partnerships across a variety of kick ass companies. Specifically, must love startups, entrepreneurship, and all things Internet. 

We are a low stress office filled with positive, talented people. We work with creative b2c clients, dominantly in technology and fashion. Current client projects include Meetup, GE, Northside Festival’s tech conference, Flavorpill & ABSOLUT, Portovelo Shoes, and more.

Responsibilities would include:

• Crafting strategy & managing its swift execution

• Ideating & brokering cross-promotional opportunities for clients

• Relationship building with bloggers & editors alike

• Angle ideation & pitching

• Client comms

• Event production/coordination when necessary

• Brainstorming proposals to sign ‘em on and writing recaps to wrap ‘em up

REQUIREMENTS Please do not apply without below:

• Proof of established media & editorial relationships 

• Extremely creative with a fast mind: someone who meets a writer at a party and can immediately think of client notes that fit that writer’s beat and pitch on the fly.

• Voracious reader of the news - familiarity with those who make it and cover it

• Proficiency in Excel, Cision, Power Point, and a fan of Google Drive

• Excellent critical thinking and writing skills (the more inventive and creative your pitch the better but you need to be able to quickly articulate it in an email as well)

• Technology background preferred though conversation can be kept open.

Role is full-time & out of our Williamsburg offices (located off the Bedford L stop). Compensation to match experience.

Shoot resumes to bigbiz@smallgirlspr.com with JUNE PR APPLICANT in headline.

Forbes: The 10 PR Disasters All Startups Need to Avoid

We share our tips in this piece on the 10 PR Disasters All Startups Need to Avoid- alongside some of our faves Astrsk PR, Brew PR, and Courtney Boyd Meyers!

Thx to Seth Porges for picking our brains. <3

Read the other 8 disasters to avoid here.

Small Girls PR seeks quick-witted internet enthusiast to work on social media strategy as well as blogger relationships & brand partnerships across a variety of kick ass companies.

We work primarily in the tech and fashion space, though we’re no stranger to lifestyle brands that fit the Small Girls demographic (think glitter with a touch of rock and roll). Past & present clients include Pinkberry, Sorrelli Jewelry, GE, PromGirl.com, Cory Vines fitness wear, MTV books, Katherine Kwei Handbags, Tortoise & Blonde Eyewear, Flavorpill, Northside Festival, and more!

Responsibilities would include:

• Account management
• Social media strategy and content creation
• Blogger outreach and campaign creation
• Relationship building with bloggers & editors alike
• Ideation and coordination of creative cross-promotional campaigns with brands
• Social media measurement and reporting
• Event production/coordination when necessary
• Writing proposals to sign ‘em on and writing recaps to wrap ‘em up

Qualifications:

• Must have established media relationships (can be bloggers, editors, and/or writers)
• Must be extremely creative with a fast mind: someone who meets a marketing executive at a party and can immediately think of ways to work with a client of ours that makes for a fun cross-promo opportunity. Not in a cheesy way but in a genuinely excited to take over the world with partners to do so kind of way.
• Active on the usual social suspects (bonus points for your own blog) and familiarity with those who make noise on the world wide web. Maybe you’re a redditor, maybe you’re not, maybe you’re part of IFB, maybe you’re not, but either way you’re aware of the digital landscape and instagram what you eat along with what you wear (and have the hashtag game to match).
• Proficiency in Excel, Power Point, and a fan of Google Drive
• Photography and photoshop skills a plus
• Fashion background preferred though conversation can be kept open.

Role is full-time contract-to-hire & out of our Williamsburg offices (located off the Bedford L stop). Pay to match experience.

Dress code is “disney channel casual”. You’d be working with a team of 4 others who are AWESOME.

Please send resumes to bigbiz@smallgirlspr.com with Digital Account Manager Applicant in subject line.

#ScrippsPRSSAtoNYC goes to Secret Clubhouse:

We had members of Ohio University’s PRSSA chapter stop by our office this morning to learn about how we do PR at Small Girls.  Absolutely LOVED having them here and sharing our story.  It’s so great to see such a motivated group of students who are passionate about PR and open to learning as much about the field as possible.

If you can remember, we discovered our rockstar Account Manager Annie through PRSSA when Mallory spoke at their conference in Utah! We had her share her story with the group, so they could see how beneficial being a part of the organization is. 

We also encouraged tweeting during our presentation, and tweets we did get.  We wish we could RT them all… but for easier social consumption, we just posted an album on Facebook of their kind kind words they tweeted.

Of course no Small Girls talk is complete without giving people things- so we added some glitter into their lives by giving them some BA Star cheer stars!  You know, bc glitter is an ingredient to being a PR star.

“Something that we wouldn’t actually use ourselves is impossible for us to do,” said Ms. Blair. “If we’re going to promote a brand, it has to be something we feel passionate about.”

Excited to be in the Observer today & happy to be a company that works with brands we truly believe in.

The piece examines how the clients we work with fit into the Small Girls story, but also how we’re self-aware of the narrative & sometimes extend it to client projects, effectively making PR more personable or relatable (as opposed to being waved “via an invisible hand”).

Thanks to social media, we’re all living increasingly public lives, publicist or no publicist, and in that vein, we publicly adore the brands we choose to work alongside.

“Products of this millieu, the Small Girls have made the conscious decision not to hide their tools, but instead to festoon them with bows and paint them in pastel.” 

Though they may have gotten the Lilipantian part wrong (we are pretty in love with their vision), the rest is neat.

Pick up the pink pages today & flip to A13 to read on about how we practice what we preach and run activations for Forbes 500 companies while painting the town pastel.

We were so surprised & delighted to be featured alongside some pretty badass women in Forbes’ ”15 Women-Led Startups Making it Work” last week!

The top 5 most stressful jobs in America on Career Cast’s 2013 list are as follows: Enlisted Military Personnel, Military General, Firefighter, Commercial Airline Pilot and…*drumroll plz*, Public Relations Executive. 

You’re shocked, yeah? You saw “Publizity” on the Kroll Show and thought PR was all gossip, puppies, and juice cleanses, but ha-ha-ha, think again!

Being a PR exec may look like one big glitter party on the surface, but the reality of the position is that making snap decisions about how to best manage an account, generating results producing strategies for clients on a deadline, and executing impeccable damage control when things go awry (as they sometimes do in high stress environments in the public eye), can turn a 26-year-old PR Executive’s hair turn gray! 

We’re still reeling from Queen Bey’s beyond incredible Super Bowl performance last Sunday, and we’re sure you are too. Well, apparently Team Beyonce is none too pleased with our pals over at Buzzfeed for including photos deemed “unflattering” in their post, “33 Fiercest Moments from Beyonce’s Half-Time Show”. 

Allegedly, B’s publicist, Yvette-Noel Schure e-mailed Buzzfeed shortly after the post went live to request that specific photos be removed from the site. She mentioned that pictures “#5, 6, 10, 11, 12, 19, and 22” are the worst. 

While we honestly think Mrs. Carter looks Sasha Fierce in each photo (because, come on, she looks good no matter what face she’s making or which angle she’s being photographed from), Beyonce is an icon and her empire must be run as such, especially when it comes to press coverage. 

The marketing and PR aspect of Beyonce is monitored by herself and her people to ensure that her image is consistently on-brand. And when your brand is “perfection”, we don’t blame her publicist for reaching out to bloggers to have “unflattering” photos taken down. 

But this latest piece of information re: Bey proves that her genius publicists really mean business. And that is why the whole world continues to worship Beysus. 

The Kroll Show’s “PubLIZity” - it’s based off our name…

If you’ve been watching the Kroll Show on Comedy Central, we’re sure you’ve been introduced to “Publizity”, a recurring sketch on the show parodying two PR girls who run a firm together. Oh… that sounds vaguely familiar.

The match between ‘the hardworking one’ and the one who wants to ‘live her life’ are among the PR tropes represented in this sketch, which may *ahem* seem a little familiar. Yep- many of our friends have frantically called or emailed us commenting on the fact that the similarities are uncanny… and if you thought you were the first, we hate to break it to you but we probably caught on to it before anyone else.  But of course, as much as we can laugh about it, in the grand scheme of things we love the dichotomy in our personalities and have to admit that opposites definitely make the best team.

That being said, we have some totally serious PR tips for Liz B. and Liz G. the co-founders of “Publizity”, in order for them to level up their game:

• When naming your PR firm, you should clearly base it off of your height, not your name.
• Sending a dog down the red carpet? Try sending your celebrity puppy client down a pink prom fashion runway instead. Oh hai TommyPom. 
• Custom cupcakes are super tasty and we love them, but customized fro-yo and a sparkly jewelry line to match your fro-yo creates SO much more buzz.
• And last but not least, let’s talk about the Publizity Pinterest. Kudos for also having a nail art board, but, you guys are missing a board dedicated to #GLITTER. 

Watch the episodes for yourselves here!  We can’t wait to see what crazy PR drama these two girls have in store for them.

CAREER GUIDE: #PR101: SPOTLIGHT ON SMALL GIRLS PR

We were featured on Your Coffee Break this month! They break down the Small Girl beginnings- our backgrounds and how we got started- and delve into what it takes to run a PR startup, working with some awesome partners and clients along the way.