Check it out… Williamsburg’s Northside Festival 2013
Small Girls <3’s Brooklyn. It is home to many smart, creative, innovative, thoughtful, interesting, and fun people. Starting tomorrow, the best borough will be showing them all off at the 8th annual Northside Festival! One part tech conference, on part film festival, and one part rockin’ concert Northside is an amazing celebration of the brilliance happening all around us every day.
This Northside, we worked on the technology portion of the event, NeXT, helping to identify panel opportunities and fill the stage with innovative speakers as well as arranged invitations for local thinkers, writers, and founders to learn and exchange ideas with conference participants.The greater NYC tech community has many gems of wisdom to share and leaders from Shapeways, Warby Parker, OMGPop and others will take us through disruptive new business solutions, down the road to acquisition, and explore the changing pace of making in America all through the lens of New York City’s creative communities. The full event schedule & list of speakers can be viewed here!
(photo via Brooklyn Magazine)
This past weekend we had the honor of speaking at Harvard Business School’s WSA Conference.
Filled with C-levels & directors from a variety of industries, we had the chance to not only share our own insights but also learn from a dynamic group of talented women.
Thanks are due to our coordinators HBS’s Sarah Arora and Nithya Anantharaman, who put together a great group of perspectives for our Social Media Panel - Sara McKinley from Google+, blogger and HR consultant Laurie Ruettimann, and Levo League founder Amanda Pouchot.
Social Media Week- Being a Good Date: Applying Dating Tactics to Social Media Engagement
Bianca participated in a Social Media Week Panel this Monday on dating tactics and how they relate to social engagement. Others on the panel were The Gaggle author Jess Massa, eflirtexpert founder and author of Love at First Click- Laurie Davis, 4020 vision founder Christina Vuleta, moderated by Lauren Perkins of Perks Consulting.
The group shared their dating horror/success stories and thoughts on how one can be a good date, as well tips about translating the same practices in wooing your crush to wooing your fans as a brand.
It was funny that though the overarching themes of managing expectations, maintaining open communication, and knowing your audience were unanimously expressed, some of the specific examples cited were quite disparate. For example Bianca’s idea of good date is something unexpected and adventurous while Laurie’s was doing something romantic at home. Is dating dead? Bianca is a believer while Jess claims it’s long gone as we all live in a post-dating world.
Of course as everyone has their own tactics to charm and engage the people that they’re attracted to based on their personality, your best practices in engaging with your followers should differ in those details as well. If your audience wants to be shocked, give them unexpected content and if your audience wants to be romanced,so so with posts that spark something familiar and sweet to give them that warm fuzzy feeling inside.
At the end of the day recognizing and establishing your brand voice and personality is key - don’t try to be something you’re not, and don’t waste your time trying to engage those who aren’t a good fit or don’t love you back.
Instagram/Twitpic credits clockwise from the top-
- @SmallGirlsPR: Seeing @biancarocksout speak about how social media is akin to dating #SMWdatingtactics
- @ShaunaRempel: Waiting for the #smwny #smwdatingtactics event to start.
- @p_approval: GlobalWorks at the Social Media Week NYC #smw13 #smwdatingtactics #nyc #gwprocess
Antoine Dodson spotted at ROFLcon practicing what he preaches… hiding
Last weekend, our co-founder Mallory and our designer Leia drove up to Boston to attend ROFLcon- the biennial convention for Internet memes held at the MIT campus. Friday and Saturday were filled with panels about all things Internet- from the future of the web to the nostalgia of geocities and angelfire.
Our favorite memes were present, and surprisingly… real people! Antoine Dodson hid in a trashcan, Old Spice guy skyped in topless, dude behind Double Rainbow spoke about his first video “One Huge Intense Rainbow”, 3frames creator Aaron Meyers spoke to the therapeutic value of gifs, Tron Guy gave hugs to the children, and our Google client gave testament to the fight for an open internet alongside Reddit’s Alexis Ohanian.
Sadly this was the final year of ROLFcon, but stay tuned for more adventures into the depths of the internet.