If we could get weird with brand consulting questions…

what superhero best embodies your brand?

if your brand were a drink, what would it be made up of?

if your brand went on a date, what would it do?

what does your brand want to do when it grows up (gets acquired)?

is your brand a mac or a pc?

did your brand vote for bush or gore?

if your brand was a genre of music, which genre would it be? sub-genre?

[your brand]: great date, or greatest date?

just kidding, our consulting forms look nothing like this- but come to think of it, we wouldn’t mind throwing one of these on there.

We were featured in today’s Wall Street Journal alongside two of our favorite digital creative agencies!

We were featured in today’s Wall Street Journal alongside two of our favorite digital creative agencies!

New York Magazine asked Mallory to assess the effectiveness of an array of #OccupyWallStreet signs snapped at the rally this week.  She assigns each a letter grade along with notes on branding and packaging of the protest message.  Click through to view the slideshow and read on.