Noctis Mag interviewed Small Girls PR co-founders, Bianca and Mallory, on how they got started, their approach to PR, and advice for success!

Check out the Spring Issue (no. 11) to read more.  [note - Mallory emailed Bianca at 2 AM in the morning pitching her to start a PR company, while Bianca was out partying. Not the other way around as quoted.]

Our fearless leaders, Mallory and Bianca are featured on DAILYCANDY, dropping their work essentials and some pretty good advice on how to make it big even when you’re small.
Check out the full post here.

Our fearless leaders, Mallory and Bianca are featured on DAILYCANDY, dropping their work essentials and some pretty good advice on how to make it big even when you’re small.

Check out the full post here.

The new year is starting off with a bang! Congrats to our cofounder, Mallory Blair, for making this year’s Forbes 30 under 30 list!
Check her out as well as the other under 30 Y.Os who are doing big things here.

The new year is starting off with a bang! Congrats to our cofounder, Mallory Blair, for making this year’s Forbes 30 under 30 list!

Check her out as well as the other under 30 Y.Os who are doing big things here.

Mallory spills her biggest fashion regret and the trend she resisted this past year, in these 2013 roundups on Racked!

yourpalmal:

American Girl Magazine, 1997
My uncle is visiting my grandparents right now and stumbled upon this old American Girl Magazine I was featured in from the ’90s.
When I was about seven years old, I started a letter writing campaign to the Empire State Building asking them to change the lighting scheme to honor Hanukkah. That particular year, Hanukkah was in the beginning of December, but the city landmark was already illuminated red & green in anticipation of Christmas several weeks away.
I thought that was nuts so when I got home I grabbed a gel pen and pitched the building to change it. A polite manager mailed back a response declining the request. Frustrated, I asked my parents who owned the building and wrote another letter, this time up the chain.
About a year later, the owner was caught evading community service for her prior stint evading taxes. She had already been evading my letter for a while, so neither of these pieces of news surprised me. Around that time, however (in what I now assume was an effort to rally positive public opinion), I got a response from a publicist who said the owner was touched and they’d be not only honoring my request that year, but each year forever after. I was even invited to flip the inaugural switch! Within days, news crews were in my living room, outside my school, and inviting me to appear on shows such as Rosie O’Donnell (remember that show?)
The story had transcended the typical news cycle and began trickling into pop culture: I was invited to the Nickelodeon Kid’s Choice Awards, Howard Stern poked fun at me on air (though I was never a guest), and at one point we got a message from a Seinfeld producer saying the story was under consideration to be included in the season’s story line. 
This is probably when I realized not only that there was such a thing as a publicist, but that these so-called publicists seemed to get shit done. 
Two decades later, I work as a publicist. (And true to the publicist’s word, the building has been lit for Hanukkah every year since).

Our co-founder has been kickin’ ass and taking names since she was a small girl herself.

yourpalmal:

American Girl Magazine, 1997

My uncle is visiting my grandparents right now and stumbled upon this old American Girl Magazine I was featured in from the ’90s.

When I was about seven years old, I started a letter writing campaign to the Empire State Building asking them to change the lighting scheme to honor Hanukkah. That particular year, Hanukkah was in the beginning of December, but the city landmark was already illuminated red & green in anticipation of Christmas several weeks away.

I thought that was nuts so when I got home I grabbed a gel pen and pitched the building to change it. A polite manager mailed back a response declining the request. Frustrated, I asked my parents who owned the building and wrote another letter, this time up the chain.

About a year later, the owner was caught evading community service for her prior stint evading taxes. She had already been evading my letter for a while, so neither of these pieces of news surprised me. Around that time, however (in what I now assume was an effort to rally positive public opinion), I got a response from a publicist who said the owner was touched and they’d be not only honoring my request that year, but each year forever after. I was even invited to flip the inaugural switch! Within days, news crews were in my living room, outside my school, and inviting me to appear on shows such as Rosie O’Donnell (remember that show?)

The story had transcended the typical news cycle and began trickling into pop culture: I was invited to the Nickelodeon Kid’s Choice Awards, Howard Stern poked fun at me on air (though I was never a guest), and at one point we got a message from a Seinfeld producer saying the story was under consideration to be included in the season’s story line. 

This is probably when I realized not only that there was such a thing as a publicist, but that these so-called publicists seemed to get shit done. 

Two decades later, I work as a publicist. (And true to the publicist’s word, the building has been lit for Hanukkah every year since).

Our co-founder has been kickin’ ass and taking names since she was a small girl herself.

yourpalmal:

Yesterday I met with a woman from an investment firm who runs communications for a portfolio that includes companies such as ASOS, Facebook, and Nasty Gal.

As the PR director, companies come to her for advice on media relations. The #1 question she receives from them though is, “Which PR firm…

Thoughts on the relationship between vulnerability and productivity from one of our cofounders.

We’re so ill-[ustrated]

Check out the video here!

Small Girl, Big List of Publicists
Business Insider released The 2013 PR 50: Best Public Relations People In The Tech Industry today and our very own Mallory made the cut. Cool!

Small Girl, Big List of Publicists

Business Insider released The 2013 PR 50: Best Public Relations People In The Tech Industry today and our very own Mallory made the cut. Cool!

mrchrisdraws:

What’s on my desk?
Hello Kitty with 1D & Bieber!

Our client Drawquest sent us this quest illusration, saying this is what they Mallory’s desk looks like.
… they weren’t too far off:

mrchrisdraws:

What’s on my desk?

Hello Kitty with 1D & Bieber!

Our client Drawquest sent us this quest illusration, saying this is what they Mallory’s desk looks like.

… they weren’t too far off:

Small Girls in Rachel by Rachel Roy at South by South West [say that three times fast]

Festival dressing is difficult enough as it is, but when you’re spending the week working (over playing), when does one have the time to plan the perfect look to transition from behind the scenes to hosting guests at events?  Enter Rachel by Rachel Roy, who outfitted us for the festival and saved the day.  

Despite the fact that we chose completely different pieces, we somehow managed to coordinate our looks, down to the backpacks.  Here are a couple of shots snapped at the Fast Company Grill by our fave, Nicky Digital.

Mallory:

I’ve worn a denim dress at least one of the days at SXSW every year for the past 5 years. It is my top secret festival wear weapon for the following reasons:

1) It’s a dress so you don’t need to think about mixing & matching, you just throw it on your head, add a flower crown and run out the door to eat tacos and rage. 2) Denim is thin enough to breathe if its warm out and thick enough to protect you from the chilly evenings, allowing you to transition seamlessly day to night from panel to party.

Bianca:

I love maps and flowy things, so I was immediately drawn to the Cruisin Top by RRR— you know, to help me navigate SXSW13.   I layered the top in a L over my favorite American Apparel skater dress.  Belt it with a boy’s button down or keep it loose- it works both ways.  The map & the backpack thing kind of channels an adult Dora the Explorer thing.  We did it!  Yay!

I’ve since worn this top at least once a week since the festival. Absolutely obsessed.