Small Girls in Rachel by Rachel Roy at South by South West [say that three times fast]
Festival dressing is difficult enough as it is, but when you’re spending the week working (over playing), when does one have the time to plan the perfect look to transition from behind the scenes to hosting guests at events? Enter Rachel by Rachel Roy, who outfitted us for the festival and saved the day.
Despite the fact that we chose completely different pieces, we somehow managed to coordinate our looks, down to the backpacks. Here are a couple of shots snapped at the Fast Company Grill by our fave, Nicky Digital.
I’ve worn a denim dress at least one of the days at SXSW every year for the past 5 years. It is my top secret festival wear weapon for the following reasons:
1) It’s a dress so you don’t need to think about mixing & matching, you just throw it on your head, add a flower crown and run out the door to eat tacos and rage. 2) Denim is thin enough to breathe if its warm out and thick enough to protect you from the chilly evenings, allowing you to transition seamlessly day to night from panel to party.
I love maps and flowy things, so I was immediately drawn to the Cruisin Top by RRR— you know, to help me navigate SXSW13. I layered the top in a L over my favorite American Apparel skater dress. Belt it with a boy’s button down or keep it loose- it works both ways. The map & the backpack thing kind of channels an adult Dora the Explorer thing. We did it! Yay!
I’ve since worn this top at least once a week since the festival. Absolutely obsessed.
We were featured on Your Coffee Break this month! They break down the Small Girl beginnings- our backgrounds and how we got started- and delve into what it takes to run a PR startup, working with some awesome partners and clients along the way.
Our co-founder Mallory & the sneak peek of her closet on Material Wrld was featured in some of our favorite publications this week!
Glamour gave their readers a look into her wardrobe with a screenshot of her virtual closet, PR Week cooed over bringing the wares of fashion’s elite to browser’s fingertips, and PR Couture learned that Mallory takes style cues from instagrammers from Bangkok.
Material Wrld selected their favorite fashion PR pros to take a sneak peek into their closets this week.
Our co-founder Mallory was selected as one of their featured publicists alongside two badass babes we truly admire. With a virtual closet between the VP of Bollare and the PR Director of Coach, the curation has been making the rounds today on public relations-focused media.
Click-through to check out some of Mallory’s most treasured items as well as some you can shop and have mailed to your door. If you’ve ever wondered what it was like to take a walk in Small Girls shoes, now’s your chance.
Lacee Swan styles Back-to-School looks around her favorite TV characters, with Mallory of Family Ties rocking the Amber Switch!
Check out the other looks here!
We’re so into this because:
1) Mallory Blair was named after Mallory from Family Ties
2) We <3 the Amber Switch, by our client, Katherine Kwei.
3) Lacee Swan is one of our fave fashion bloggers.
4) Justine Bateman is awesome.
Living the dream - One pitch at a time. Small Girls PR.
Leia, Bianca, Mallory, and now Annie.
Mallory talks about the convergence of technology and fantasy for The Daily Dot in this interview about our Gram of Thrones blog in which our designer, Leia Jospe, takes the most “instagramable moments” in Game of Thrones and captions them with the most “instagramable puns.”
Mallory Blair is now a tech contributor for the Huffington Post.
Check out her first piece, discussing NY Magazine’s “SUCKS TO BE US” article in light of NY’s emerging startup community & Raise Cache efforts.
New York Magazine asked Mallory to assess the effectiveness of an array of #OccupyWallStreet signs snapped at the rally this week. She assigns each a letter grade along with notes on branding and packaging of the protest message. Click through to view the slideshow and read on.