We don’t need boyfriends, we have each other… and cookies.
The Girl Scouts of the USA have broken all of their previous sales records this year, bringing in $800 million and selling 214 million boxes of cookies in 2012! That’s 143 boxes “per small businesswoman”.
So how did these small girl scouts do it? By integrating technology and social media techniques in their approach!
One girl sold over 2,000 boxes by utilizing Facebook to reach customers as far away as Ireland. And the Kellogg Company created a Girl Scout Cookie Locator App to help Thin Mint lovers find the nearest location to pick up a package.
Just goes to show you the power of digital communications in promoting (and selling) your company’s product!