Nuance, a 20 year old software firm, recently announced that they’re in the process of creating talking mobile ads, because regular old mobile ads are failing to engage smartphone users. Basically, ads will creep up on your iPhone/Android screen and prompt you to tap a microphone button, say something, and then the ad will start chitchatting with you.
Sure, this is a pretty good way to directly target your audience, but we’re not sure who is willing to spend a minute of their very precious time to listen to a robot voice trying sell you stuff.
In related news, tumblr introduced mobile ads to their app this week. No need to roll your eyes y’all—the number of mobile ads that appear on a user’s feed will not exceed 4 per day. And considering tumblr is basically the internet’s mecca of aesthetically pleasing content, we’re sure the ads will follow suit. Woo.
GE Commercial - Agent of Good: Connected Hospitals
Last week we celebrated with client GE as they kicked off Brilliant Week with the debut of their latest Brilliant Machines installment. Premiering on Saturday Night Live, the newest spot features Hugo Weaving reprising his seminal role as Agent Smith. Committed to removing human instability from The Matrix, Agent Smith can’t help but be fascinated by GE’s software allowing hospitals to reduce instability, improve patient care, and reduce inefficiencies to decrease wait times— he’s discovered an “agent of good” and he’s impressed. Frankly, so are we.
There’s only one thing left to be answered… red or blue?
Check out our client @GeneralElectric getting a mention in PR Daily’s post on 15 brands with noteworthy Vine accounts. This definitely put a smile on our faces- happy to see their embrace of innovation (whether it’s using a new social media platform or celebrating an astronomer) is getting kudos.
In 1994 “The Wonderbra” was relaunched under the Playtex brand. When Jackie Cooper PR got their hands on the account, they ignited a media frenzy by placing spicy billboards around the country depicting model Eva Herzigova in a Wonderbra, coaxing passerbys with two words: Hello Boys.
What a clever approach at promoting Wonderbra (remember, this went down in the conservative early 90’s). Instead of marketing it as a female necessity like other companies were doing, Playtex’s PR company re-branded the bra as lifestyle accessory; implanting the notion that the Wonderbra was a sexy, new product worthy of attracting the opposite sex in the consumer’s subconscious.
Kudos to the PR geniuses behind the Wonderbra for dreaming up this campaign (which was the subject of 95 national newspaper features and 167 minutes of TV airtime within the first 12 weeks of its launch); without them we’d all still be single ladies lounging around in our gnarly granny panties, right?
They run Small Girls PR, a digitally-focused creative agency specializing in social interaction both on-line and off. Client services include social media management, guerilla marketing and event production.
This is their collective blog. A fun scrapbook of things they like, their day to day activities, client projects, event announcements, and more!