Goodbye NYFW, Hello SMW -
Join us next week as we co-host Industry Innovators: Connect & Converse along with Pubslush during Social Media Week.
Participants include some of our favorite companies and people, such as Amanda Raye of Broke & Chic, Donors Choose, Brendan Lowry of Curalate, and our very own Small Girls co-founder, Bianca Caampued.
Connect with NYC’s top social media industry innovators with those striving to better understand the importance of social media in their own business. The event with a formal intro and brief q&a session, while the rest of the night will be dedicated to mingling, networking, making new bff’s + gift bags!
Tuesday, February 18, 2014
6:30PM to 8:30PM
16 West 36th
St. New York, NY 10018
Click here to RSVP
Above: You can get your dream written on the Nasdaq building by tweeting #DreamBig to @NASDAQ
Below: You can get your YOLO 420 written on the American Eagle store by buying two pairs of socks.
The choice is yours.
We’re trying to figure out how to fit the Small Girls dream into 140 characters to tweet to Nasdaq. Just not sure any part of “Sell PR company to invest gains into pastel candy store with electro speakeasy in back while traveling the world as a DJ-drum duo in matching outfits” can be omitted.
Small Girls Links - Huffpo Tech: What Really Happens On A Teen Girl’s iPhone
Our friend and writer Bianca Bosker followed a 14 year old girl to get some insight on her mobile social habits. As two Small Girls whose demographic is largely in the teen market, we can really appreciate how this piece encapsulates the teen-girl ethos when it comes to social media and mobile web/apps.
That being said, we’re pretty sure quite a few of our 20-30something friends and colleagues will also be caught playing too many rounds of Dots for their own good, obsessing over how many likes their instagram posts get, and failing to maintain relationships due to lack of mobile connectivity. The difference is that this girl has no problem being completely honest on how her iphone has consumed her life. But hey… we work in media so it’s ok, right?
This post is a must read, if not only for the quotes… oh so many amazing quotes.
Check out our client @GeneralElectric getting a mention in PR Daily’s post on 15 brands with noteworthy Vine accounts. This definitely put a smile on our faces- happy to see their embrace of innovation (whether it’s using a new social media platform or celebrating an astronomer) is getting kudos.
Social Media Week- Being a Good Date: Applying Dating Tactics to Social Media Engagement
Bianca participated in a Social Media Week Panel this Monday on dating tactics and how they relate to social engagement. Others on the panel were The Gaggle author Jess Massa, eflirtexpert founder and author of Love at First Click- Laurie Davis, 4020 vision founder Christina Vuleta, moderated by Lauren Perkins of Perks Consulting.
The group shared their dating horror/success stories and thoughts on how one can be a good date, as well tips about translating the same practices in wooing your crush to wooing your fans as a brand.
It was funny that though the overarching themes of managing expectations, maintaining open communication, and knowing your audience were unanimously expressed, some of the specific examples cited were quite disparate. For example Bianca’s idea of good date is something unexpected and adventurous while Laurie’s was doing something romantic at home. Is dating dead? Bianca is a believer while Jess claims it’s long gone as we all live in a post-dating world.
Of course as everyone has their own tactics to charm and engage the people that they’re attracted to based on their personality, your best practices in engaging with your followers should differ in those details as well. If your audience wants to be shocked, give them unexpected content and if your audience wants to be romanced,so so with posts that spark something familiar and sweet to give them that warm fuzzy feeling inside.
At the end of the day recognizing and establishing your brand voice and personality is key - don’t try to be something you’re not, and don’t waste your time trying to engage those who aren’t a good fit or don’t love you back.
Instagram/Twitpic credits clockwise from the top-
- @SmallGirlsPR: Seeing @biancarocksout speak about how social media is akin to dating #SMWdatingtactics
- @ShaunaRempel: Waiting for the #smwny #smwdatingtactics event to start.
- @p_approval: GlobalWorks at the Social Media Week NYC #smw13 #smwdatingtactics #nyc #gwprocess
Facebook Promo Coincidence: Social Media eBooks- Helpful Tools or Magical Fairy Tales?
These two wall posts came up on our Facebook feed earlier this week, and we couldn’t help but wonder whether the Rallyverse post was reactionary to the Hubspot one (much like Pepsi’s web commercial in response to Coca Cola’s super bowl ad), or if it just happened to be a social media marketing coincidence.
We downloaded the Hubspot ebook, because you can never read to much about social media management- especially in this line of work- but we do kind of wish the Social Media & Unicorns book was real. It would’ve been more on-brand. We could write that book. #unicorns4eva
Okay, so, only 1.5 of the Small Girls care about sports. But maybe all of us would be football/basketball/whatever fanatics if the players all wore Twitter handles on the backs of their jerseys like the University of Akron’s Men’s Basketball team, the Zips, plans to do on February 2nd!
In an effort to generate buzz for Akron University’s “Social Media Night”, the team recently unveiled new basketball jerseys. The new jerseys (made by Nike, ooooh) feature the Zips’ Twitter handle, @ZipsMBB, on the back, and have rocketed the team (and Akron’s “Social Media Night”) into the
internet’s public eye. In addition, the court will be canvassed with the #hashtags, “#ZipsGameDay” and “#ThinkBigger”.
Now, if we could just find a way to be the Zips’ tech-cheerleaders…
The Girl Scouts of the USA have broken all of their previous sales records this year, bringing in $800 million and selling 214 million boxes of cookies in 2012! That’s 143 boxes “per small businesswoman”.
So how did these small girl scouts do it? By integrating technology and social media techniques in their approach!
One girl sold over 2,000 boxes by utilizing Facebook to reach customers as far away as Ireland. And the Kellogg Company created a Girl Scout Cookie Locator App to help Thin Mint lovers find the nearest location to pick up a package.
Just goes to show you the power of digital communications in promoting (and selling) your company’s product!