coryvines:

Name: Lauren Leto (@LaurenLeto)

Location: Brooklyn

Occupation: Writer, Hacker in Residence at Betaworks

Active Anthem: Absolutely terrible pop. Katy Perry, Justin Bieber, Taylor Swift. Anything that doesn’t make me think.

Which activities make you lose track of time?

I’m…

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Check out Lauren’s interview as part of the Cory Vines neighborhood to find out what activities make her lose track of time, how she stays active in BK, who her heroes are, and more!

#ScrippsPRSSAtoNYC goes to Secret Clubhouse:

We had members of Ohio University’s PRSSA chapter stop by our office this morning to learn about how we do PR at Small Girls.  Absolutely LOVED having them here and sharing our story.  It’s so great to see such a motivated group of students who are passionate about PR and open to learning as much about the field as possible.

If you can remember, we discovered our rockstar Account Manager Annie through PRSSA when Mallory spoke at their conference in Utah! We had her share her story with the group, so they could see how beneficial being a part of the organization is. 

We also encouraged tweeting during our presentation, and tweets we did get.  We wish we could RT them all… but for easier social consumption, we just posted an album on Facebook of their kind kind words they tweeted.

Of course no Small Girls talk is complete without giving people things- so we added some glitter into their lives by giving them some BA Star cheer stars!  You know, bc glitter is an ingredient to being a PR star.

Stop what you’re doing and vote for our friends at RockPaperRobot’s submission to the New York’s Next Maker competition, the Slide Table.

Their idea of creating a sliding, variable length wood surface that functions as a dining table, a pair of shelves, and wall decor is insanely innovative. It’s perfect for any NYC apartment with limited space, plus we <3 how multifunctional it is. We’re dreaming of hosting wine & cheese parties on this Slide Table! 

You can vote for RockPaperRobot’s submission here :) 

“Something that we wouldn’t actually use ourselves is impossible for us to do,” said Ms. Blair. “If we’re going to promote a brand, it has to be something we feel passionate about.”

Excited to be in the Observer today & happy to be a company that works with brands we truly believe in.

The piece examines how the clients we work with fit into the Small Girls story, but also how we’re self-aware of the narrative & sometimes extend it to client projects, effectively making PR more personable or relatable (as opposed to being waved “via an invisible hand”).

Thanks to social media, we’re all living increasingly public lives, publicist or no publicist, and in that vein, we publicly adore the brands we choose to work alongside.

“Products of this millieu, the Small Girls have made the conscious decision not to hide their tools, but instead to festoon them with bows and paint them in pastel.” 

Though they may have gotten the Lilipantian part wrong (we are pretty in love with their vision), the rest is neat.

Pick up the pink pages today & flip to A13 to read on about how we practice what we preach and run activations for Forbes 500 companies while painting the town pastel.

heyveronica:

I love you Lauren Conrad

Respect for Lauren Conrad.

NY Times: The Doctor is in (Well, Logged in)

Small Girls client Sherpaa was in yesterday’s style section — disrupting healthcare is our favorite look for spring.

Things We <3 : The Period Store & Dear Kate

Thanks to Hello Giggles, we discovered one of the most useful box-of-the-month clubs in existence— for your period, which conveniently (or inconveniently, depending on how you look at it) comes every month, necessitating a care package every month!

Being able to choose your feminine product of choice and having it delivered right to your door is kind of amazing- preventing that “oh my god I’m getting my period and I’m out of ‘stuff’” thing.  PLUS you get tea, anti-period symptom meds, art (yay! art makes people happy), and chocolate (duh).  Obviously we joined the moment we heard about it.

Which then brings us to our other favorite period-related product… Dear Kate.  For that pre-“oh my god I think I’m getting my period, should I be prepared?” moment.  With Dear Kate’s leak resistant (and still sexy) undies, you can always be prepared during that time of the month.

Yay! Periods! Who would’ve thought that it would be something to look forward to?

elle:

Too sweet: little Chloe @gkidsfw #GKFW @alexandalexacom

How Mal and I would walk the runway, if we were to walk the runway… wearing just that. Probably. - Bianca

Small Girls PR client GE does “Brilliant Brunch”

In the spirit of SXSWi providing a place for big brands and creative technologists to come together and drive innovation, we arranged GE’s “Brilliant Brunch” hosted by CMO Beth Comstock rounded out by six tech luminaries.

In the food for thought vein, we designed each course of the meal to correspond to a topic on innovation moderated by The Onion’s Baratunde Thurston. The starter meal corresponded to questions about early motivations while the post-meal espresso begged the fuel to keep innovating. 

Above is just one of the snippets between Vimeo’s Jake Lodwick, Makerbot’s Bre Pettis, OK Go’s Damian Kulash, robot designer Carla Diana and Tumblr’s David Karp as they sat down for a brilliant brunch. 

Shot in the Favreau “dinner for 5” vein, this clip catches the attendees talking about great art in the context of social networks, the new definition of media, and how we’re all making 1s and 0s that in turn make brilliant products.