We’re so thrilled to hear that Small Girls BFF Nicolette Mason is launching her very own clothing line with Modcloth. As if that weren’t exciting enough on its own, the collection is girl gang inspired aaand comes in an all-inclusive range of sizes from XS to 4X. Way to be, Nicolette!
This summer, the Small Girls team is lucky to be working with a whopping 8 talented interns. To get to know these super cool girls a little bit better, we asked them to share their favorite inspirational quotes.
Always and documentarian Lauren Greenfield have teamed up for an amazing ad campaign that takes the stigma away from the term “like a girl.” We feel this 100%.
Two months ago our favorite word was added to Merriam-Webster’s dictionary. Two days ago, it was also added to our wardrobe. Talk about living at the intersection of tech & fashion.
Small Girls takes team bonding seriously, which is why instead of practicing your typical trust falls, we threw a slumber party! Complete with cocktails, s’mores, movies, massages, and a psychic. Wait, what? Here’s a recap of the #SGPRSlumberParty (you know you work in PR when your slumber party has an official hashtag).
Team Mock/Cocktail Competition
The slumber party kicked off with a mock/cocktail competition! We divided into teams, changed into our matching pajamas (because duh), and dashed around Williamsburg to assemble ingredients.
Daniel served as the judge and each mock/cocktail was met with careful scrutiny (“this looks like a salad”). Tough competition but the winners were Team Cheese Fries for their mixture of a lot of fruit/a lot more Jameson, and Team Buckeye for their root beer float. The prize was bragging rights and undeniable pride.
Pizza Palooza & Small Girl “Minies” Trivia
While chowing down on pizza, we got to know the interns by guessing which fun fact matched with which intern. We learned a lot about them, but mostly learned we have a lot of interns.
Small Girls Battle Royale
We worked off that pizza by getting our Beyoncé on. Please refer to this video as proof that Small Girls can totally be your next backup dancers. Hire us.
Small Girls S’more-gasburg
After working up a sweat, it was only right we rewarded ourselves with s’mores.
Because we’re incredibly savvy and resourceful, we made them in the microwave.
AND IT TURNED OUT GREAT.
The Future is Sweet
We fulfilled all our That’s So Raven fantasies by having a real life psychic drop by to tell us about our bright futures. We knew she was the real deal because she made us stand at least four feet away from each other so our auras didn’t mix.
Movie: Clueless & Troop Beverly Hills
We rounded off our night by watching two Small Girls approved movies: Clueless and Troop Beverly Hills. Please note: if anyone wants to create an app inspired by Cher’s outfit generator, we are willing to invest. We were all majorly disappointed that does not exist in 2014.
Breakfast / PRIV Pampering
The next morning, we woke up bright & early for bagels and yoga. Our client, PRIV, delivered us an instructor on demand who taught us in McCarren Park.
We ended our slumber party in true #treatyoself style with massages. A few more PRIV agents stopped by and made us feel like our bodies were jelly. In a good way.
**Big ups to our director Jasmine for planning this magical occasion.
With their on-demand beauty services, our client PRIV is totally redefining how we get ready. So it’s no wonder the app was featured in POPSUGAR’s round up of 15 beauty apps that will make your life instantly easier.
July is National Ice Cream Month! Here at Small Girls, we thought we’d celebrate by highlighting our favorite spots in NYC + the best ways they’re using social media to keep their customers cool.
#errbodylovesicecream and OddFellows knows it! They use this hashtag to spread the ice cream love. OddFellows’ Twitter gives you the heads up on specials like freshly baked chocolate waffle cones. Their Instagram also features their distinctive red and white wall. Nothing better than good branding.
We dare you to go on Ample Hills’ Facebook page and not want to try them out. From promotions such as their Sell-Out Celebration in honor of their anniversary to contests like creating a Rocky inspired flavor, Ample Hills’ Facebook is a sweet treat for any fan of ice cream.
Coolhaus serves up special ice cream cookie sandwich combos and you can follow their Twitter for flavors of the day. Fried chicken & waffles ice cream? Count us in.
The earl grey from Van Leeuwen is totally drool worthy. Their Twitter gives you locations of their trucks and news, like how they serve doughnuts from Doughnut Plant now.
What’s better than ice cream? Ice cream AND belgian waffles. Wafels & Dinges’ Instagram gives you snaps of their sweet and savory waffles.
So this is pretty exciting: Barbie’s official 2014 Career of The Year was recently announced as “entrepreneur.” And just like a real modern day business woman, she hosted a live twitter chat (#BarbieChat) with her fellow women entrepreneurs. She’s even equipped with her own educational PowerPoint. Barbie means business, further proving pink is a power color.
Like just about everyone else, we’re obsessed with Game of Thrones. So, we’re psyched that CollegeHumor imagined what if would be like if the Game of Thrones men used our client, Lulu. We’d add #YouInDanger for Joffrey.
Courtney Scott, travel blogger and senior editor for Travelocity, is the latest changemaker in our client, Ann Taylor's Summer Changemaker series.
Becoming a travel blogger represented a huge change in my life. The more I blogged, the more I received emails from women asking me how they could make a similar career change. One of those women is now living abroad in Amsterdam and is one of my best friends! To be a “changemaker” in even one person’s life is a beautiful gift.