Nuance, a 20 year old software firm, recently announced that they’re in the process of creating talking mobile ads, because regular old mobile ads are failing to engage smartphone users. Basically, ads will creep up on your iPhone/Android screen and prompt you to tap a microphone button, say something, and then the ad will start chitchatting with you.
Sure, this is a pretty good way to directly target your audience, but we’re not sure who is willing to spend a minute of their very precious time to listen to a robot voice trying sell you stuff.
In related news, tumblr introduced mobile ads to their app this week. No need to roll your eyes y’all—the number of mobile ads that appear on a user’s feed will not exceed 4 per day. And considering tumblr is basically the internet’s mecca of aesthetically pleasing content, we’re sure the ads will follow suit. Woo.
GE Commercial - Agent of Good: Connected Hospitals
Last week we celebrated with client GE as they kicked off Brilliant Week with the debut of their latest Brilliant Machines installment. Premiering on Saturday Night Live, the newest spot features Hugo Weaving reprising his seminal role as Agent Smith. Committed to removing human instability from The Matrix, Agent Smith can’t help but be fascinated by GE’s software allowing hospitals to reduce instability, improve patient care, and reduce inefficiencies to decrease wait times— he’s discovered an “agent of good” and he’s impressed. Frankly, so are we.
There’s only one thing left to be answered… red or blue?
Elizabeth & Clarke asked us to model their Summer Collection pieces for their site! Check out how we wear the linen Ford top and the boatneck Hurley tank above + visit Elizabeth & Clarke to subscribe and add these pieces to your wardrobe!
We love music. We also love our friends. Today, we can combine them!
Small Girls client Turntable.fm’s new human-powered radio app Piki.fm launched today! With Piki.fm you can listen to all the music you and your friends love on shuffle all day long. You can even dedicate songs for birthdays, graduations, or a first day.
Follow Mallory, Bianca, Annie, and Kara to check out our fave tunes which may or may not include Taylor Swift, K-pop, and Britney Spears. <3
If there’s one thing we’re adamant about, it’s being nice to everyone (no really, it’s our number one PR tip). So naturally, we’re really into More Love Letters, a startup organization that encourages people to send love letters to strangers all over the world.
More Love Letters is partnering up with KIND—makers of those delicious little nutty snacks that are always calling your name from the front of Starbucks registers. On April 22nd, MLL and KIND are launching a lovely campaign called Love Letter Your Community; which means you should spread #kindwords and get to pennin’ a bunch of love letters to send out to folks in your community!
If you’re so inclined to throw a Love Letter Your Community party (we are!), fill out THIS FORM by April 8 to get a Love Letter writing kit, ++plus++ KIND will send you some complimentary snacks for your party guests.
I’ve never tried any products from theBalm before, but today they’re celebrating their new website redesign by offering 50% off on all purchases for the next 24 hours. Sounds like a good excuse to gorge on blush.
Small Girls in Rachel by Rachel Roy at South by South West [say that three times fast]
Festival dressing is difficult enough as it is, but when you’re spending the week working (over playing), when does one have the time to plan the perfect look to transition from behind the scenes to hosting guests at events? Enter Rachel by Rachel Roy, who outfitted us for the festival and saved the day.
Despite the fact that we chose completely different pieces, we somehow managed to coordinate our looks, down to the backpacks. Here are a couple of shots snapped at the Fast Company Grill by our fave, Nicky Digital.
I’ve worn a denim dress at least one of the days at SXSW every year for the past 5 years. It is my top secret festival wear weapon for the following reasons:
1) It’s a dress so you don’t need to think about mixing & matching, you just throw it on your head, add a flower crown and run out the door to eat tacos and rage. 2) Denim is thin enough to breathe if its warm out and thick enough to protect you from the chilly evenings, allowing you to transition seamlessly day to night from panel to party.
I love maps and flowy things, so I was immediately drawn to the Cruisin Top by RRR— you know, to help me navigate SXSW13. I layered the top in a L over my favorite American Apparel skater dress. Belt it with a boy’s button down or keep it loose- it works both ways. The map & the backpack thing kind of channels an adult Dora the Explorer thing. We did it! Yay!
I’ve since worn this top at least once a week since the festival. Absolutely obsessed.
They run Small Girls PR, a digitally-focused creative agency specializing in social interaction both on-line and off. Client services include social media management, guerilla marketing and event production.
This is their collective blog. A fun scrapbook of things they like, their day to day activities, client projects, event announcements, and more!