Our dear friend Erica, of Of-A-Kind, wrote this amazing piece on Mashable about How to Start a Business with a Friend - and Actually Remain Friends, with her BFF co-founder Claire.
Obviously, as a girl-duo founded company, a lot of what they’re saying really resonated with us*. This piece is also extra special as we started Small Girls PR about 4 years ago, around the same time Claire & Erica joined forces, and I remember us meeting for the first time and discussing the projects we were about to embark on. Four years later, it’s hard not to feel nostalgic as well as proud of the success that both of our businesses have found.
From harnessing our shared history (which wasn’t as life-long as Claire and Erica’s since Mallory and I met only 6 months before we started Small Girls PR, though it feels as though we could’ve been friends for years), defining our roles (with Mallory taking on the title of CEO, and me doing more of that “creative, non-numbers, branding/ideas thing” as Creative Director), getting mistaken for each other and being asked whether or not we live together, and managing/nurturing our personal time together and apart- we can attest to the fact that these tips and tricks have definitely worked for us as well.
This piece is a must-read for fellow friend founders, who I imagine will also relate, or friends who are thinking about getting into business together, to get the real dealz. We’re so happy to call these two our friends and business running-buddies.
(Writing this post in first person on the SGPR blog- relating to me and Mallory- as though it were back in the day before we had a team contributing to the blog. Feeling inspired to get a little bit personal from this piece- and also apologies to Annie on our team for taking so long to get to this post written, even though I meant to share it when Erica’s piece first went up a month or so ago! Another challenge of growing a business- the shift in responsibilities from a two person team to a 12 person team! - xo, Bianca)
Going to The Hamptons this weekend?
Our client, PRIV, will be offering makeup touch-ups, manicures, and a braid bar to help you look beachy-beautiful.
Be sure to stop by: 153 Snake Hollow Road in Bridgehampton - this Sunday (July 27th) from 11am - 2pm
Do a little shopping, toast to summer, and #PRIVit.
Hope to hang with you there!
Our client, GE, announced the release of the Missions sneakers, a pair of modern day moonboots created from “super materials,” i.e. the stuff used to build jet engines and wind turbines. The release celebrates the 45th anniversary of the first human moon landing. This a pretty cool shift in product manufacturing for GE (which is rarely known to make footwear). The concept behind the launch itself, though, perfectly exemplifies the plans that GE continually keeps when it comes to social media. They’re always trying out different platforms and seeing what works.
The design for the limited edition the Missions sneakers is based on the original design GE used for Buzz Aldrin and Neil Armstrong back in 1969. In addition to business and tech press, Small Girls was able to land (pun definitely intended) coverage in fashion outlets like Fashionista, ELLE (Malaysia), and InStyle.
Some other great press:
- Sole Collector
- Freshness Magazine
- Bloomberg Businessweek
- Popular Science
- Fast Company
- Advertising Age
- USA Today
- Trend Hunter
- ToAn Magazine
- Gizmodo Australia
- Gizmodo India
- Four Pins
- The Needs
- A1 Genius
- Rich Kids Brand
- All Voices
- The Globetrotting Wino’s Guide to Style
- Web India
- Business Standard
- The Verge
- Business Insider
- Media Bistro
- Rebel CMO
- Plastic News
- The Roosevelts
- The Next Web
- Por Homme
- FC Style
- CBS Detroit
- Before It’s News
- Collect Space
- Industry Tap
- Delhi Daily News
- El Mundo
Jen Lee Koss, the co-founder of our client BRIKA, wrote about how her training as a Juilliard musician unconventionally prepared her for her job as creator of an online shopping platform for indie designers. Check it out on The Muse!
Erin Tao is the head of merchandising at BarkBox (a subscription service for dog accessories), and this week’s Changemaker in our client, Ann Taylor’s Summer Changemaker series.
We’re constantly astounded by the great work our employees do, not just in our office, but in their down time, too! For instance, our very own Daniel’s blog The Printed Internet was featured on Mashable last week. Read more about it here.
Fashion and Technology are two of our favorite things here at Small Girls. A few weeks ago our Co-Founder, Bianca, had the chance to join some of the greatest fashion, retail media and technology pros at Fashion Tech Forum’s one day conference in New York.
Follow GE on SnapChat to watch Buzz Aldrin model the very first pair & check out coverage on FASHIONISTA. As they say, it’s, “One giant leap for wannabe astronauts”.
Need to get through that 2pm slump? Here’s our jamming playlist that is bound to pump you up and help you power through the rest of the day.
- Blood - The Middle East
- Coastin’ (feat. K. Flay) - Zion I
- Rather Be (feat. Jess Glynne) - Clean Bandit
- Don’t - Ed Sheeran
- Wasted (feat. Matthew Koma) - Tiësto
- Rude - Magic!
- Pools - Glass Animals