In honor of last week’s Twitter IPO, this week’s Report takes a deeper look at the brand approach of one of the companies central to Twitter’s rise as an ecosystem: Betaworks. We explore their more comprehensive approach to brand partnerships, with a focus of their recent hire of their first ever “Chief Revenue Officer.”
It’s that time again… If you want to interview for the Small Girls Spring intern position, now’s the time to contact Annie. Send your resume to firstname.lastname@example.org and come hang out with the smallest (coolest) girls in Brooklyn. Yay!
NYC! Hardware. Software. BE THERE: GE Presents Brilliant Machines Rock with Compressorhead at Union Square 11/12/2013
We’re so excited to share that GE and robot band Compressorhead, (yes, REAL robots!), are teaming up to throw a free concert in Union Square next Tuesday the 12th from 1pm-8pm.
And if robots with mohawks playing music isn’t already cool, the concert will also include charging stations and free wifi to keep you powered all day. Leading up to the concert, NYC will be plastered with interactive posters allowing users to plug their headphones in and listen to songs the band will be playing.
The core idea of this partnership is part of GE’s Brilliant Machines campaign, telling the story of the industrial internet - how software and hardware are increasingly coming together to make things like these “brilliant” robots, come to life!
Check out more of the videos on GE’s youtube channel and come see and share the action live, with hashtag #BrilliantMachines
Celebrating Petite With Gambita (And Other Small Girls)
Last Friday we celebrated petite power with 5’4” and under fashion e-tailer, Gambita as they searched for the next face for their site..
The crowd, full of small girls and their supporters, were given a fabulous runway show consisting of finalists from all around the country and were dealt with the task of voting for their favorite model.
After tallying up votes from Twitter and our judging panel made up of industry insiders, there were only two girls left to battles it out in the only way possible; a walk off. By round of applause, it was Kaleigh who ended up victorious.
Everyone knows that (small) girls are made of sugar, spice and everything nice. What they don’t tell you is that the sugar part is made of sweet treats. Today is National Candy Day and we couldn’t be more excited to celebrate.
Between the extended Halloween and today, trust our collective sweet tooth is in heaven.