Our client, GE, has partnered with Local Motors to support its journey of creating the first 3D printed car, so the process has been on our minds here at Small Girls. 3D printing go-getters have already created amazing products, ranging from pizza and wearable bikinis to tattoos and body parts (like human hearts…what). The possibilities are becoming endless, so we have compiled a wish list of we personally request to be made:
Liz: A Ryan Gosling duplicate (Waterproof, of course, so that I can take him to the beach)
Jasmine: A solar powered portable hovercraft with rain cover so that I never have to take the subway or pay for a taxi ever again & a Go Go gadget
Lise:I’d like to print a 3D printer because I’m into the whole meta idea of that.
Kristin: An entire recreation of Disney World, of course, because who wouldn’t love that?
Alisa: A 3-story treehouse so I can finally fulfill my childhood dream. (Ideally installed next door to Small Girls HQ. Lunch breaks and client meetings will never be the same!)
Former client (and friends!) Cory Vines, recently celebrated their first year in business, and we couldn’t be more excited for them.
We’re happy to have been a part of the team in their early days, spreading the love about the apparel line to our friends/colleagues in the social media world, as well as in features on Bloomberg, Refinery 29 and Fashionista.
They’ve been doing so many exciting things through the year (which they’ve laid out so beautifully in their 2013 annual report.) Looking forward to seeing what they bring in the next 365.
Congratulations to Daniel and the quirky, crazy, lovely people on his team!
*A post from our Director of Operations, Kara, reflecting back on her first year as a Small Girl.
Every time I look back on the last 12 months I am stunned by all that can happen in a year. On my first day, I met a spritely team of 3 at a cool co-working space in Williamsburg full of dreams and promise, dazzling me with their rosey pink. Today, I am just one of 13 amazing, talented, creative, funny, smart, and totally cool Smalls doing really big business in our very own office space with all the exposed brick, huge glorious windows, and victorian couches you can imagine.
To celebrate this moment and honor this experience, I wanted to share six lessons from this past year as a Small Girl.
Raw, gut feelings matter as much in business as hard knowledge. This may be obvious to some, but to me this is a brand new idea.What you feel in your gut to be the right decision often is. Just because you didn’t learn it in a book or from a class doesn’t make it any less valuable.
Making friends is good for life and good for business! PR is a relationship business. I’ve been working this field for almost 10 years and it’s only the last year or so that I’ve really put this into practice. Getting to know people, thinking about what they need and want to be productive and then using what you have to meet that need is 100% the right way to be a publicist. Better results for clients, better social life for you.
Work travel can be fun.
We have been to Austin, LA, San Francisco, DC, Connecticut, and so many other places. Work travel doesn’t have to be stressful, it can actually be fun and enlightening. Going to LA for the AOL MAKERS Conference with Small Girls was not only a job, but a totally empowering experience as a woman.
Pink is a power color.
The color pink has never mattered so much to me. Pink is the unofficial color of Small Girls PR. For many, pink is a girly color that belies weakness. But to us, it is the exact opposite. Whether it’s the color of my dress, my notebook, or my nails, or my backpack it now reminds me that I’m strong, smart, capable, and not to be underestimated.
Everything is awesome!Everything is cool when you’re part of a team.
This team is awesome. When you have a great team of people to work with, anything is possible. That is all.
Age is irrelevant to everything. I’m 30 and that makes me the oldest Small Girl. When I started I was extremely self conscious of my age. The truth? I’m the only one who cared. Age does not matter. It is not proof of experience or talent. It is not a guarantee of success or an impediment to success. Age does not matter. What matters is a willingness to learn, a hunger to try, a commitment to greatness.
When I caught the train to D.C. to catch GE’s latest installation of Garages, I had no idea what to expect. I envisioned walking into Batman’s lair and fiddling with his gadgets.
While I didn’t meet Batman (shux!), GE’s Garages certainly wowed me. Mere blocks away from the White House, GE has set up shop — literally a pop up store — where tech geeks, would-be inventors and the design curious can gather to play with today’s best tools for product design and manufacturing. Whether you love the idea of 3-D printing
or just want to the chance to walk away with a highlighter yellow replica of the Lincoln Memorial (yeah, I did that)…
…Garages has something of interest for practically everyone.
Here’s what I learned:
Stephen Ligouri (@stephenligouri), Executive Director of Global Innovation and New Models at GE sat down for a chat with Tech Cocktail's Frank Gruber (@frankgruber). While many executives talk about innovation conceptually, Ligouri told specific stories of GE harnessing fresh ideas from all over the world, and not just from employees. Ligouri spoke of GE’s design competitions, one of which led to a stronger jet engine nozzle comprised of just one part instead of the industry standard 16 parts. The winning creator was a student in Jakarta, Indonesia.
Joining Ligouri on stage was Justin Fishkin (@justfishkin) from Local Motors, a micro-manufacturing company and new GE partner. Local Motors has set out to do something HUGE… create the world’s first 3-D printed car. Given that this is some of their handy work, I volunteered to take it for a test drive…
The new partnership between GE and Local Motors produced something else that made me raise an eyebrow…
… a new squad called FirstBuild. At first glance, FirstBuild appeared to be a freshly acquired company, but a little digging revealed that the 12 member team is actually comprised of GE engineers. FirstBuild’s task is to form a global community of innovators around a co-creation platform for GE’s most famous cornerstone business: large home appliances. FirstBuild asks questions like, “What does your perfect fridge look like?” Assuming half on the ideas scribbled on the wall by Garage guests will get prototyped, food storage (and maybe even automated in-home food retrieval… if they take my idea) may never be the same.
Happy HumpDay! We’re already thinking of fun things to do over the weekend and we figured we’d share!
In case you don’t have plans for the weekend, here are some ideas, from our rockstar intern Kristin, to make the most of your weekend before it’s Monday and you’re back in the office.
Plan a spa day with your girlfriends: We love The Red Door Spa at the Chatwal Hotel in NYC. It’s the perfect place to have a blissful spa treatment and relax in their serene pool and hot-tub area.
BRUNCH: Brunching is always a good idea, especially when using the CoverPay app. Check out Atrium in DUMBO for some delicious french toast and refreshing mimosas.
Rock-climbing at Chelsea Piers: Well there’s a new one.. skip your usual Saturday morning spin class and try a fun and unique workout! What better way to work out your arms while socializing with friends at the Chelsea Piers rock-climbing wall.
Veg out: If you’re having a really exhausting week you might just want to veg out in bed with some popcorn, Netflix and maybe even crack open a new book. If this sounds like what you’ll be doing this weekend, you definitely need to grab a copy of The Ring and The Crown. The book released yesterday 4.1.14 and its a must read - “It’s like Gossip Girl-meets-Game of Thrones.”
This MAKERS video hits particularly close to home, as it features Muriel Fox- co-founder of NOW (National Organization for Women - fighting for women’s rights), who was the first woman to break into the male-dominated world of PR.
We can’t imagine this industry without all of the amazing and talented women who lead it today.
She went from being told that they didn’t hire women in Public Relations by the executive VP at Carl Byoir & Associates (the largest PR firm at the time), to becoming an executive VP at the agency, and her work done at NOW has allowed us women today so many freedoms and rights- including the credit industry, affirmative action, and in housing.
Thank you Muriel Fox for setting the stage for us Small Girls to do some big business in.