GE’s next generation “Super Materials” are here, and you can see just how strong these materials are for yourself. As part of GE’s #SpringBreakIt campaign, the company is sharing videos of dozens of items undergoing intense SMASH, CRUSH and BLAST tests at the Global Research Center. Want to watch some objects get demolished? Tweet at @GeneralElectric using #SpringBreakIt and receive back a pretty cool vid.
Client news: Wired featured Dutch fashion designer, Borre Akkersdijk and his Wifi, GPS, NFC and Bluetooth enabled BB.Suit as seen at the Dutch Base at SXSW, which served as a hub for Dutch innovation and music.
8 Do’s & Don’ts of PR as told by Small Girls PR
We know breaking in the PR world is challenging and competitive. Here’s some advice from the Small Girls Team to all of those aspiring PR professionals.
Do: Pay attention to names when networking. I’ve received extremely nice, personalized emails but they got my name completely wrong.
Don’t: Underestimate the power of the thank-you note.
Do: Read everything. If you’re in tech PR, TechCrunch and BusinessWeek, and startup blogs should be part of your daily routine, but don’t stop there - I regularly read everything from WSJ to Refinery29, and a million other blogs.
Don’t: Strictly limit yourself to one specific niche or speciality. Of course, you must be an expert in your specific field, but strive to be a renaissance gal (or guy), when it comes to your reading material.
Do: Keep a professional portfolio (preferably online) I created my web-portfolio to look professional but also reflect my personality and style. I highly recommend using WIX.com!
Don’t: Be shy! Introduce yourself to whomever you meet with confidence. Especially when meeting a professional contact. Also, be sure to connect with them on LinkedIn after you meet them and send them a friendly note!
Do: Your research! If you’re meeting somebody in person, try to know a little bit about the reporter’s beat or influencer’s background.
Don’t: Be a stalker! There is a fine line between doing your research and being just plain weird and creepy. You don’t want to tread that line!
Who’s ready for Small Girls SPIRIT WEEK!?
As Small Girls grows we have made a point to focus on team building and office bonding, so - we decided Spirit Week might be a fun way to express our natural styles with a flare of creativity.
We created a list of themes inspired by some of our favorite high school spirit days.
- MONDAY: Pajama day
- TUESDAY: decade day
- WEDNESDAY: Favorite Fictional Character day
- THURSDAY: Dress like another Small Girl
We want all of our followers to be able to join in on the spirit for the week, so feel free to dress up along with us and tweet your looks to @smallgirlspr. The week will culminate with our followers being able to suggest what the last spirit day theme will be. Comment on this post or tweet us with Friday themes.
- FRIDAY: Fan vote Friday! … Stay tuned.
Last week, GE unveiled that the University of Louisville will house it’s newest mircofactory and cocreation community, FirstBuild.
Firstbuild, a collaboration with Local Motors, sets out to to design much larger products for small run distribution. The plan is to provide much more customized products, much more flexible manufacturing will come out of it and products that are much more suited to individuals than mass production.
CNET has the full story here.
Our job ensures that our clients look good, but we couldn’t do that without looking our best, as well. Piggybacking off last week’s beauty essentials post, 3 more Small Girls share one item that they think you should include in your beauty arsenal.
Jasmine: Biker Shorts — #NoPantyLines… EVER
Lise: Colgate Optic White Toothbrush and Built-In Whitening Pen: This nifty little toothbrush allows you to easily whiten your teeth without having to deal with any annoying strips or mouth-guards full of goo. Since the pen is stored hidden in the brush, you also kind of feel like a tooth-brushing secret agent- which is always a good way to start your morning.
Carley: Bumble and Bumble Surf Spray - I grew up on the ocean, and I’m used to rolling out of bed and hitting the beach (no “getting ready” effort required). After a day of swimming I love the messy texture that salt water provides, so this Surf Spray allows me to
fake recreate that look! I just spritz it in my hair straight out of the shower and pin my hair into a top knot. By the time I get to work, I let my hair down and I look like I just strolled off the beach. (Sidenote - I’m a B&B loyalist for life).
“…to reveal the most beautiful dress she had ever seen. It was sheer white silk encrusted with moonstones, silvery gems woven into the very fabric of the dress.”
Sorrelli took each of the leading-ladies from Disney Hyperion’s The Ring and The Crown and paired them with sparkly jewels from their site to create a royally inspired shopping experience.
And, thanks to their discount code [GLAMOFTHRONES] you can get 10% off your purchase of Sorrelli sparkle now and through the end of the month!
This is kind-of the perfect excuse to vamp up your spring bling and, you get to shop like a princess! If you need more inspiration - check out their royal Pinterest board.
So, grab your book, pick your favorite character, and get your sparkle on!
It’s an epic week here at Small Girls. In our second major engagement with AOL (after rolling out AOL’s MAKERS in February), Small Girls had the opportunity to help AOL announce a brilliant new 24/7 video experience on AOL.com!
Ask any Small Girl why we love our job and you’re bound to hear a response touting how stellar our clients are. Not only are they are smart, they also share our love of thought-provoking content.
AOL definitely demonstrates this in its latest move to bring more dynamic and creative video content to its 72 million unique monthly visitors. The company just introduced a tailored video experience, featuring original, partner and exclusive expert content.
See highlights from today’s coverage in Variety, Forbes, USA Today, Ad Age, Media Post, MediaBistro, The Hollywood Reporter, TechCrunch and CNET!